It can be really tough to come up with paid media KPIs and their correlating budgets. The most important factor is understanding what a customer is...
What is a CPA and Why is it Important? Pay-per-click advertising; a field riddled with pesky acronyms. So riddled, in fact, that the name itself is...
Google’s Ginny Marvin via the AdsLiaison account on Twitter confirmed that target CPA, tCPA, is not being cancelled in 2022. She wrote “we have no plans...
PPC ads are extremely important for any online and offline business. For this reason, PPC specialists need to work on creating campaigns that do not only...