SEARCHENGINES
Google Ads Target CPA Not Going Away In 2022

Google’s Ginny Marvin via the AdsLiaison account on Twitter confirmed that target CPA, tCPA, is not being cancelled in 2022. She wrote “we have no plans to sunset tCPA in 2022” after there were some speculation that it might be turned off in 2022.
Ginny did add “As announced last year, we did make some changes to how Smart Bidding strategies are organized and advertisers can continue to access tCPA functionality by using maximize conversions with an optional target CPA.” Here is that news about the changes Google made to tCPA last year.
We have no plans to sunset tCPA in 2022. As announced last year, we did make some changes to how Smart Bidding strategies are organized and advertisers can continue to access tCPA functionality by using maximize conversions with an optional target CPA: https://t.co/G1lLB9Lv7U.
— AdsLiaison (@adsliaison) January 13, 2022
Target CPA bidding is a Smart Bidding strategy that sets bids for you to get as many conversions (customer actions) as possible. When you create the Target CPA (target cost-per-action) bid strategy, you set an average cost you’d like to pay for each conversion. When a customer does a Google search that fits your product or service, Google Ads uses your Target CPA to set a bid based on the auction’s likelihood to convert.
I blame Greg of the year for the confusion around this – 🙂
Unfortunately, she interpreted that talk 100% correctly.
🪦 tCPA is going away 🪦
“…it (tCPA) is something that we’d like to leave behind in 2021, because we believe that every conversion should get a value…”
Direct link to talk:https://t.co/hX0H4hf1uF #ppcchat https://t.co/1c1FXrrd6Y
— Greg Finn (@gregfinn) January 13, 2022
We are seeing more advertisers moving to value-based bidding solutions when they have conversion value data. When accounts have conversion value data, you’re likely to get recommendations to try these bidding solutions.
Hope that helps!— AdsLiaison (@adsliaison) January 14, 2022
Forum discussion at Twitter.
SEARCHENGINES
Flash Dressed Crocodile Toy On Google’s John Mueller’s Desk

John Mueller posted this photo on Twitter saying he found this Flash dressed crocodile toy by his desk when he was in the office the other day.
I am not sure if there is an inside joke here, hence the joke being inside… But is funny either way.
This post is part of our daily Search Photo of the Day column, where we find fun and interesting photos related to the search industry and share them with our readers.
Source: www.seroundtable.com
-
SEARCHENGINES5 days ago
Google Search Console Performance Reports Logs Additional Desktop Features
-
PPC4 days ago
Three Key Moments You Can’t Miss at Hero Conf London 2022
-
SEO5 days ago
Google Ads Makes Automation Easier With Scripts Updates
-
MARKETING4 days ago
What is Conversation Intelligence and Facts you didnt know About the Software?