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Google Ads Target CPA Not Going Away In 2022

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Google Ads Target CPA Not Going Away In 2022


Google’s Ginny Marvin via the AdsLiaison account on Twitter confirmed that target CPA, tCPA, is not being cancelled in 2022. She wrote “we have no plans to sunset tCPA in 2022” after there were some speculation that it might be turned off in 2022.

Ginny did add “As announced last year, we did make some changes to how Smart Bidding strategies are organized and advertisers can continue to access tCPA functionality by using maximize conversions with an optional target CPA.” Here is that news about the changes Google made to tCPA last year.

Target CPA bidding is a Smart Bidding strategy that sets bids for you to get as many conversions (customer actions) as possible. When you create the Target CPA (target cost-per-action) bid strategy, you set an average cost you’d like to pay for each conversion. When a customer does a Google search that fits your product or service, Google Ads uses your Target CPA to set a bid based on the auction’s likelihood to convert.

I blame Greg of the year for the confusion around this – 🙂

Forum discussion at Twitter.





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Flash Dressed Crocodile Toy On Google’s John Mueller’s Desk

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Flash Dressed Crocodile On John Mueller Desk

John Mueller posted this photo on Twitter saying he found this Flash dressed crocodile toy by his desk when he was in the office the other day.

I am not sure if there is an inside joke here, hence the joke being inside… But is funny either way.

This post is part of our daily Search Photo of the Day column, where we find fun and interesting photos related to the search industry and share them with our readers.

Source: www.seroundtable.com

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