Algorithms are at the heart of marketing and martech. They are used for data analysis, data collection, audience segmentation and much, much more. That’s because they...
Google has just added a new feature to export your data in bulk, on an ongoing basis, from Google Search Console to Google’s BigQuery. Daniel Waisberg...
According to our 2023 Marketing Strategy Trends Report, 42% of marketers leverage social media, and it has the highest ROI of any channel. With this in...
As any marketer knows, social media is an undeniably powerful tool to reach new audiences and connect with existing customers.
It’s an ongoing dilemma. Customers demand privacy and control over their data, but businesses strive for personalization to improve customer engagement and drive sales. The rise...
Google Analytics is a powerful tool for businesses to understand their online presence, but the large and complex data sets can be overwhelming. To improve the...
The ability to access and utilize data in a timely manner is essential for data-driven decision making. Implementing effective data and analytics solutions that significantly influence...
Ah, Instagram Stories — the one-stop-shop to find short, engaging content from high school friends, celebrities, and major brands alike.
In this week’s news update for YouTube creators, the company announced several updates that will make it easier for channels to interact with their audience and...
Google’s John Mueller answer about which structured data to use for a business that offers a service with a range of prices shows how Google’s recommendations...