Google is emailing some Google Ads advertisers that they will automatically move some of their conversion actions to data-driven attribution. Google announced data-driven attribution back in...
Cloud app use within organisations has continued to rise, already increasing 35% since the beginning of 2022, with an average company of 500-2,000 users uploading, creating,...
A recent HubSpot Blog survey asked 1,067 global marketing professionals working in B2B and B2C companies about the top marketing trends they leverage, the strategies they use,...
Shopping habits have drastically changed over the past few years.
With new marketing channels and trends constantly popping up, it can be difficult to know where your target audience actually is.
Imagine you’re scrolling through Instagram and see an ad for a product you might be interested in.
Data streaming platform Confluent has released the Confluent Terraform Provider, developed in partnership with HashiCorp, a provider of multi-cloud infrastructure automation software. The Terraform provider exposes...
In recent years, the usage of drones in smart cities has risen for a variety of applications. Businesses and data owners must be wary of...
A data warehouse is an enterprise system used for business intelligence analysis and reporting of structured and semi-structured data. With almost everything around us becoming...
A new data privacy bill (H.R.8152) could help marketers, even as it makes targeted advertising more difficult. The American Data Privacy and Protection Act (ADDPA) would...