Content marketers are increasingly tasked with making sense of large and unwieldy data sets. However, they often lack the skills to process this data, creating a...
A 2021 Mckinsey & Company report found that 78% of consumers are more likely to make repeat purchases from brands that personalize. Nearly 80% are also...
Instagram’s looking to improve its understanding of how people from marginalized communities use the app, and the challenges that they may or may not experience, via...
Storytelling with data is a crucial part of any content marketer’s toolbox. Whether you are using data visualization to illustrate a point you’re trying to make,...
Google is emailing some Google Ads advertisers that they will automatically move some of their conversion actions to data-driven attribution. Google announced data-driven attribution back in...
Cloud app use within organisations has continued to rise, already increasing 35% since the beginning of 2022, with an average company of 500-2,000 users uploading, creating,...
A recent HubSpot Blog survey asked 1,067 global marketing professionals working in B2B and B2C companies about the top marketing trends they leverage, the strategies they use,...
Shopping habits have drastically changed over the past few years.
With new marketing channels and trends constantly popping up, it can be difficult to know where your target audience actually is.
Imagine you’re scrolling through Instagram and see an ad for a product you might be interested in.
