Lately, there has been a fair number of headlines advocating for cleaner CRM data. It’s true that more flawless CRM data leads to successful personalization marketing....
Your business must have the technology, personnel, and knowledge to capture accurate, complete, and consistent data before using it for analytics and research. A failure to...
More Black women are looking to become businesses owners, and launch their own projects – however many still face systematic barriers to entry that can limit...
Artificial intelligence and big data in retail involves the use of automation, data, and innovative technologies to deliver highly personalized shopping experiences to consumers. The combination of...
Every marketer faces different challenges. And, ever since 2020, the ways we’ve had to pivot, adjust campaigns, and address challenges has been unlike anything many of...
The relationship between big data and IPRs is sensitive as in our haste to leverage big data we may consciously or subconsciously infringe upon IPRs. Intellectual...
Infutor’s suite of identity data and identity resolution services are now integrated in Snowflake’s Media Data Cloud. This allows Snowflake’s brand, agency, platform and publisher clients...
According to G2 Learn Hub, niche marketing is one of the more difficult areas of marketing. Many people would be fooled into thinking that it’s easy...
How consumers make purchasing decisions has changed greatly in just a few months. For instance, the pandemic has shifted some buyers more online.
Review platform TrustRadius today unveiled an intent data integration with LinkedIn Matched Audiences, part of LinkedIn Marketing Solutions. The integration provides access to downstream intent data....