Because data storytelling is becoming a timeless skill in an increasingly data-driven profession, we’re resharing this helpful article from last spring’s MarTech Conference. “Data doesn’t speak...
Microsoft is making the IndexNow protocol easier to implement by ensuring submitted URLs are simultaneously shared between search engines. IndexNow launched in October 2021 as solution...
YouTube has added a new advanced analytics option to YouTube Studio which enables you to visualize the performance of your uploads by the focus topic of...
The customer always comes first. This proverbial adage has been used countless times. Yet, it remains just as important today as before. Consumers continue to shift...
Imagine for a moment your social security and driver’s license numbers are stolen – and not by your own devices. You didn’t leave your purse in...
The key to winning on TikTok is aligning with the platform’s content trends, both from an individual creator and a brand perspective. TikTok video clips have...
Google’s John Mueller answered whether Google uses Google Analytics data (like bounce rate and time on site) as well as whether Google uses Chrome browser data...
Integrating backend data into digital marketing initiatives is a gamechanger for performance. But what can you do when backend conversion data is unavailable or unreliable? How...
One of the most stressful jobs for analysts is identifying and choosing the right use case for big data as it has the potential to drive...
“No matter what your business objectives are, you need to understand your audience and leverage that data to fulfill your objectives,” said Pete Wootton, Chief Product...