Opinions expressed by Entrepreneur contributors are their own. Can influencers be reporters? Do old-school tactics of getting the latest scoop still work? How is a story...
Are you torn between using long-form or short-form videos for your small business marketing campaign? Well, you are not alone. Despite 89% of consumers wanting to...
Did you know there are about 200 Facebook Ad metrics? That’s way too much to keep your eyes on. A smarter approach is to focus on...
The digital marketing software market is valued at $60.3 billion. And it’s expected to grow at a compound annual growth rate of 15.5% over the next...
Classic copywriting books are needed now more than ever. With the explosion of marketing technology, AI-generated content, and companies worldwide competing for the same customers, timeless...
Whether you love it or hate it, there’s no escaping it! When it comes to AI or artificial intelligence, this statement holds true. Today, over 80%...
In the ever-evolving digital marketing landscape, the rise of artificial intelligence (AI) is like a siren’s song – captivating but potentially treacherous. As we sail into...
Video content has the potential to cut through the noise in the holiday period. But how can advertisers achieve this at scale effectively? The scale of...
Affiliate marketing spends in India are estimated to be Rs 2500 crore in FY 2023, constituting eight percent of the overall digital marketing spend, according to...
For nearly a decade now, Google and Meta have enjoyed a duopoly in the digital advertising space in India, with almost a 90% share in what...