In part one, we go through Jeff Ferguson’s long history in search marketing. In part two, we pick up with him starting his own agency. Then...
Google defines “breadcrumbs” as navigation that indicates the page’s position in the site hierarchy. When you hear the term “breadcrumbs,” Hansel and Gretel might come to...
A recent Twitter poll by Tim Soulo shows that SEOs are super mixed in their opinion of the importance of domain name age on SEO and...
Does the IP address of your website’s server affect your rankings in search results? According to some sources around the internet, your IP address is a...
As with most updates in Google’s history, search industry rumors spread quickly about how to “game” the system. “Freshness” is a common theme among Google updates,...
Remember the early days of the internet? You could spend all day chatting with your friends on AOL messenger while you played solitaire on Yahoo games....
Google Analytics (GA) is a powerful tool that lets website owners learn how users interact with their webpages. The amount of information we can get from...
Many companies and marketers believe that Domain Authority is a big deal. There are guides everywhere about how you can boost your website’s Domain Authority for...
Google search representatives have consistently and clearly stated that they do not use Google Analytics data to rank websites. But, there are discrepancies between what Google...
Every SEO professional knows content is king. And not all content is created equal. But does your content’s readability affect how Google ranks you in search...