Subdomains and subdirectories allow you to organize specific types of content on your website. But can the use of subdomains or subdirectories affect your organic search...
Google’s John Mueller said again that Google Search does not use “engagement” as a factor for ranking or other purposes in Google Search. Google Search does...
Does syndicated content affect organic search rankings? In some cases, syndicated content is viewed as spam. In others, it can outrank the original content. And yet...
Review sentiment reflects the prevailing opinion shared by customers in reviews of a business’s products or services. Whether the sentiment is positive or negative is thought...
Do social signals affect organic search rankings? Google says no. Some correlation studies claim to show otherwise. Let’s clear up the confusion. The Claim: Social Signals...
Does the inclusion or exclusion of the www in a URL affect organic search rankings? Some SEO professionals have claimed that domains using a www rank...
Schema markup is a type of microdata that creates an enhanced description Google might use in search results as a rich snippet. In essence, it’s a...
For many of us, proper spelling and grammar have become the norm in our work lives. But no matter how good your score is on Grammarly,...
What the eff is TF-IDF, and can it really help your SEO strategy? You’d be forgiven for thinking, “Those crazy SEO people… what will they think...
Not to be confused with HTML sitemaps, which are designed to be viewed by humans, XML sitemaps are solely for search engines. Given that XML sitemaps...
