In a recent clarification on social media, Google’s Search Liaison addressed a widespread misconception regarding the influence of author bylines on search rankings. Misconception In The...
US vs. Google is an antitrust case by the US Department of Justice against Google. This is likely to be a historic case — for example,...
Alt text is used to help computers read images. But can alt tags affect your organic search rankings? Read on to learn whether there is any...
Danny Sullivan, Google’s Search Liaison, confirmed on X that follower count is not used as a search ranking factor by Google Search. Sullivan said, “It is...
Building a diverse portfolio of links is part of a successful link building strategy. But can the ratio of homepage links you acquire vs. links to...
This week in search, Google finished rolling out the September 2023 helpful content update, which seemed to target SEO-first, search engine-first content in a big way....
Google has been downplaying the importance of links in its ranking algorithm for the past couple of years now. But last Thursday, at PubCon, Gary Illyes...
Social signals are all the engagement metrics (e.g., the number of likes, shares, or comments) your content gets on social media. They generally reflect how visible...
Google’s John Mueller said on Twitter, “Page size is not a ranking factor.” Meaning Google does not have anything specific signal that says page sizes of...
In part one, we go through Jeff Ferguson’s long history in search marketing. In part two, we pick up with him starting his own agency. Then...
