Streaming By Emily Sullivan May 08 2024 With the continued rise in streaming service adoption, advertisers are increasingly turning to OTT (over-the-top) advertising, which allows brands to reach...
Google announced that it’s okay to merge two kinds of Schema.org structured data now and that it will validate at the major structured data validators. Now...
After publishing an updated guide to Instagram ad formats earlier this week, Meta has now followed it up with a Facebook version, which provides more insight...
Google updated the structured data guidance to better emphasize that all three structured data formats are acceptable to Google and also explain why JSON-LD is is...
Microsoft announced its monthly updates for the Microsoft Advertising platform. This includes rolling out automotive ads, new ad formats, more bidding options, vertical ads and so...
You may just be getting started with ebook creation as a marketing tool or reconsidering the role of ebooks in your existing content strategy.
Small businesses are getting the attention they deserve from Facebook parent company Meta. During National Small Business Week, Meta announced new ways for SMBs to take...
In 2021, Instagram reported over 500 million users viewed Stories.
As a marketer, you’ve probably wondered which Instagram video format would perform the best for your audience.
With the pandemic still disrupting live events, and forcing businesses and industry groups to seek alternative means of networking and community connection, LinkedIn has seen a...