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Microsoft Advertising Rolls Out Automotive Ads, New Ad Formats, More Bidding Options & More

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Microsoft Advertising Improves Reporting Capabilities & Usability

Microsoft announced its monthly updates for the Microsoft Advertising platform. This includes rolling out automotive ads, new ad formats, more bidding options, vertical ads and so much more.

I am not going to go through all the announcements, you can read them on the Microsoft blog linked above.

Automotive Ads Rolling Out

Microsoft Advertising has been testing automotive ads since last year and now said it is rolling it out to all. Microsoft said it is currently “piloting vertical ads in areas like Travel and Financial services, and today we’re delighted to share that we’ll be making Automotive Ads generally available to all advertisers globally in the coming weeks!”

Vertical-Based Ads

Microsoft explained how vertical ads work saying they “are different for each category or industry. They focus on information that a specific consumer is looking for and provide it in an engaging, easy-to-read format, pre-click, and with images.”

Vertical ad content comes from dynamic data feeds. They use search intent data, and a deep understanding of users’ needs to connect customers to richer ad experiences that break through the clutter. Microsoft artificial intelligence (AI) uses these feeds to source all attributes displayed in the ads, using advertisers’ existing digital catalogs. It also minimizes the time and resources required to set up and manage campaigns on our network.

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More…

  • Microsoft is now available in 64 markets globally—with more markets coming later this year.
  • You can now use Dynamic Remarketing for Travel, Automotive, and Events. Once you have your dynamic data feed, you have two options to get set up with Dynamic Remarketing on the Microsoft Audience Network.
  • Video ads allows you choose between three different bidding options for video; reach/impressions, video views, and website visits
  • Piloting for automated bidding across the Microsoft Audience Network
  • New customer data platform integrations for Customer Match
  • Expanding audience targeting new markets
  • Smart Campaigns expanding to new markets
  • Reporting experience updates
  • Forum discussion at Twitter.

    Source: www.seroundtable.com

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    SEARCHENGINES

    Google Popular Destinations Overlays Google Travel Details

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    Google Popular Destinations Overlays Google Travel Details

    Google seems to be testing overlaying on top of the web search results the popular destinations feature and details you’d normally get in Google Travel. Previously, Google would show you a snippet and when you clicked in for more, it would take you to Google Travel.

    Khushal Bherwani shared a video of this on Twitter of Google testing an overlay, I currently still do not see the overlay but rather am taken into Google Travel’s site. Here is his tweet:

    Google has been testing overlays a lot in web search on mobile. I guess Google rather keep people in search over those verticals?

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    Forum discussion at Twitter.



    Source: www.seroundtable.com

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