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Microsoft Advertising Rolls Out Automotive Ads, New Ad Formats, More Bidding Options & More

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Microsoft Advertising Improves Reporting Capabilities & Usability

Microsoft announced its monthly updates for the Microsoft Advertising platform. This includes rolling out automotive ads, new ad formats, more bidding options, vertical ads and so much more.

I am not going to go through all the announcements, you can read them on the Microsoft blog linked above.

Automotive Ads Rolling Out

Microsoft Advertising has been testing automotive ads since last year and now said it is rolling it out to all. Microsoft said it is currently “piloting vertical ads in areas like Travel and Financial services, and today we’re delighted to share that we’ll be making Automotive Ads generally available to all advertisers globally in the coming weeks!”

Microsoft Advertising Rolls Out Automotive Ads New Ad Formats More

Vertical-Based Ads

Microsoft explained how vertical ads work saying they “are different for each category or industry. They focus on information that a specific consumer is looking for and provide it in an engaging, easy-to-read format, pre-click, and with images.”

Vertical ad content comes from dynamic data feeds. They use search intent data, and a deep understanding of users’ needs to connect customers to richer ad experiences that break through the clutter. Microsoft artificial intelligence (AI) uses these feeds to source all attributes displayed in the ads, using advertisers’ existing digital catalogs. It also minimizes the time and resources required to set up and manage campaigns on our network.

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More…

  • Microsoft is now available in 64 markets globally—with more markets coming later this year.
  • You can now use Dynamic Remarketing for Travel, Automotive, and Events. Once you have your dynamic data feed, you have two options to get set up with Dynamic Remarketing on the Microsoft Audience Network.
  • Video ads allows you choose between three different bidding options for video; reach/impressions, video views, and website visits
  • Piloting for automated bidding across the Microsoft Audience Network
  • New customer data platform integrations for Customer Match
  • Expanding audience targeting new markets
  • Smart Campaigns expanding to new markets
  • Reporting experience updates
  • Forum discussion at Twitter.

    Source: www.seroundtable.com

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    Google Hanukkah Decorations Are Live For 2023

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    Google Hanukkah 2023

    Hanukkah (aka Chanukah) starts this coming Thursday night, December 7th. Google has added its Hanukkah decorations to the Google Search results interface to celebrate. Google does this every year and I expect to see the same rollout in the coming weeks for Christmas and Kawanzaa but for now, since Chanukah is in the coming days, we have the Hanukkah decorations live at Google Search.

    Here is a screenshot of the Chanukah decorations as they look like on the mobile search results.

    Google Hanukkah Decorations 2023

    You can see it yourself by searching on Google for [chanukah], [hanukkah], but not yet [חֲנוּכָּה‎] or other spelling variations yet but it should soon. It looks better on mobile than it does on desktop results.

    To see the past, the 2023 decorations, 2021 decorations, 2020 Chanukah decorations, 2019 Google holiday decorations, the 2018, 2017, 2016, 2015, 2014, 2013, 2012, 2011, 2010 and so on.

    Happy Chanukah, everyone!

    Forum discussion at X.

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    Google Pay Accepted Icons In Google Search Results

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    Woman Checking Out Store Google Logo

    Google seems to be testing a Google Pay Accepted label or icon in the Google search results. This label has the super G logo followed by the words “Pay accepted” words next to search result snippets that support Google Pay and notate such in their structured data.

    This was first spotted by Khushal Bherwani who shared some screenshots of this on X – here is one:

    G Pay Accepted Google Search

    Here are some more screenshots:

    Brodie Clark also posted some screenshots after on X:

    Google Pay Accepted Google Search

    I tried to replicate this but I came up short.

    This is not the first time Google had similar icons like this in its search results.

    Forum discussion at X.



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    Google Discover Showing Older Content Since Follow Feature Arrived

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    Dog Astronut Google Logo

    Typically, Google Discover shows content that is less than a day old, but it can show content that is weeks, months, or even years old. However, typically, Google will show more recent content in the Discover feed. Well, that may have changed with the new Google follow feature.

    Glenn Gabe, who is a very active Google Discover user, noticed that since the Follow feature rolled out, he has been seeing content that is weeks and months old way more often than before the follow feature rolled out. Glenn wrote on X that “this could also be playing a role. i.e. Google isn’t providing as much recent content, but instead, focusing on providing targeted content based on the topics you are following.”

    It makes sense that if you follow a specific topic and if Google Discover only shows the most authoritative types of content, it might be hard for Google to find new content on that topic. So it does make sense that Google may show older content more often for that specific topic you follow.

    Here are screenshots Glenn shared:

    Google Discover Old Stories Follow

    Google Discover Old Stories Follow2

    Have you noticed this in your Discover feed?

    Forum discussion at X.



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