Connect with us

SEARCHENGINES

Microsoft Advertising Rolls Out Automotive Ads, New Ad Formats, More Bidding Options & More

Published

on

Microsoft Advertising Improves Reporting Capabilities & Usability

Microsoft announced its monthly updates for the Microsoft Advertising platform. This includes rolling out automotive ads, new ad formats, more bidding options, vertical ads and so much more.

I am not going to go through all the announcements, you can read them on the Microsoft blog linked above.

Automotive Ads Rolling Out

Microsoft Advertising has been testing automotive ads since last year and now said it is rolling it out to all. Microsoft said it is currently “piloting vertical ads in areas like Travel and Financial services, and today we’re delighted to share that we’ll be making Automotive Ads generally available to all advertisers globally in the coming weeks!”

Microsoft Advertising Rolls Out Automotive Ads New Ad Formats More

Vertical-Based Ads

Microsoft explained how vertical ads work saying they “are different for each category or industry. They focus on information that a specific consumer is looking for and provide it in an engaging, easy-to-read format, pre-click, and with images.”

Vertical ad content comes from dynamic data feeds. They use search intent data, and a deep understanding of users’ needs to connect customers to richer ad experiences that break through the clutter. Microsoft artificial intelligence (AI) uses these feeds to source all attributes displayed in the ads, using advertisers’ existing digital catalogs. It also minimizes the time and resources required to set up and manage campaigns on our network.

click for full size

More…

  • Microsoft is now available in 64 markets globally—with more markets coming later this year.
  • You can now use Dynamic Remarketing for Travel, Automotive, and Events. Once you have your dynamic data feed, you have two options to get set up with Dynamic Remarketing on the Microsoft Audience Network.
  • Video ads allows you choose between three different bidding options for video; reach/impressions, video views, and website visits
  • Piloting for automated bidding across the Microsoft Audience Network
  • New customer data platform integrations for Customer Match
  • Expanding audience targeting new markets
  • Smart Campaigns expanding to new markets
  • Reporting experience updates
  • Forum discussion at Twitter.

    Source: www.seroundtable.com

    Keep an eye on what we are doing
    Be the first to get latest updates and exclusive content straight to your email inbox.
    We promise not to spam you. You can unsubscribe at any time.
    Invalid email address

    SEARCHENGINES

    Google’s Site Reputation Abuse Policy Is Not Algorithmic Yet

    Published

    on

    Google Robot Police

    Google has once again said that its enforcement of the site reputation abuse policy is still only being done through manual actions and not algorithmically. Danny Sullivan, Google’s Search Liasion, said this on X yesterday, “We have not gone live with algorithmic actions on site reputation abuse.”

    Sullivan added that “when we do, we’ll be very clear about that.” Meaning, when Google starts to enforce the site reputation abuse policy through algorithmic means, Google will announce it somewhere. Likely on the its search status page.

    As a reminder, Sullivan said this on May 6th on X, as we covered back then. He wrote then, “we’re only doing manual actions right now. The algorithmic component will indeed come, as we’ve said, but that’s not live yet.” So the algorithmic component 18 days later is still not live.

    Sullivan added:

    Publishers seeing changes and thinking it’s this — it’s not — results change all the time for all types of reasons. The actions currently only also impact the content being actions, not the entire site, as the action notices I believe make clear.

    This was in response to some SEOs saying that the site reputation abuse policy is algorithmic now. Google is saying no, it is not.

    Here is that post:

    Google did say the site reputation abuse policy would be enforced both algorithmically and through manual actions but when it first went live, it was only enforced using manual actions.

    As a reminder, site reputation abuse “is when third-party pages are published with little or no first-party oversight or involvement, where the purpose is to manipulate Search rankings by taking advantage of the first-party site’s ranking signals,” Chris Nelson from the Google Search Quality team wrote. This includes sponsored, advertising, partner, or other third-party pages that are typically independent of a host site’s main purpose or produced without close oversight or involvement of the host site, and provide little to no value to users, he explained.

    Here is more commentary on this topic from yesterday:

    I should add, there is a lot of confusion around a lof of the ranking volatility over the past few weeks. There was a lot of unconfirmed Google updates in the past few weeks that really shuffled things around in the Google search results.

    Forum discussion at X.



    Source link

    Keep an eye on what we are doing
    Be the first to get latest updates and exclusive content straight to your email inbox.
    We promise not to spam you. You can unsubscribe at any time.
    Invalid email address
    Continue Reading

    SEARCHENGINES

    Google Ranking Volatility, Ads In Google AI Overviews, Sundar Pichai Interview, Heartfelt Helpful Content & More Ad News

    Published

    on

    Google Ranking Volatility, Ads In Google AI Overviews, Sundar Pichai Interview, Heartfelt Helpful Content & More Ad News

    We had more Google search ranking volatility in the middle of the week after some calming for a few days. Google Ads will soon show within the Google AI Overview, plus we covered a lot more ad news. Sundar Pichai was interviewed, and we broke it down. Bing lets you turn off its AI Copilot answers in the search results, but Google still does not. There are many poor-quality AI Overviews, and now there is a way to find a lot of them. Google said it is working on surfacing more heartfelt, helpful content in Search. Google is testing a special snippet treatment for Reddit. Google Search Console is showing a weird surge in the search performance reports for product snippets. Google and Bing recommend you upgrade to WordPress 6.5 because it supports lastmod dates in sitemaps. Google’s site reputation abuse policy enforcement is still not algorithmic. Google Lens now shows richer and links to sites. Google added more visual knowledge panel source information. Google can now index epub formats. Bing went down this week, taking down ChatGPT search, DuckDuckGo, Copilot, and more services. Bing is testing tags filters in its search results. Apple Maps can permanently close a business if the hours and address are missing or don’t match. GA4 real-time reports now show users in the last 5 minutes. That was the search news this week at the Search Engine Roundtable.

    SPONSOR: This week’s video recap is sponsored by Duda, the Professional Website Builder You Can Call Your Own.

    Make sure to subscribe to our video feed or subscribe directly on iTunes, Apple Podcasts, Spotify, Google Podcasts or your favorite podcast player to be notified of these updates and download the video in the background. Here is the YouTube version of the feed For the original iTunes version, click here.

    Search Topics of Discussion:

    Please do subscribe on YouTube or subscribe via iTunes or on your favorite RSS reader. Don’t forget to comment below with the right answer and good luck!

    Source link

    Keep an eye on what we are doing
    Be the first to get latest updates and exclusive content straight to your email inbox.
    We promise not to spam you. You can unsubscribe at any time.
    Invalid email address
    Continue Reading

    SEARCHENGINES

    Daily Search Forum Recap: May 24, 2024

    Published

    on

    Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.


    Google’s site reputation abuse policy is still not algorithmically enforced. Google Search can now index EPUB formats. There is a neat place to follow all the embarrassing Google AI Overview examples. Google Analytics 4 adds real-time metrics in the past 5 minutes. Google Search has new profiles for looking at reviews and notes. And I posted thew weekly SEO video recap.

    Search Engine Roundtable Stories:

    Other Great Search Threads:

    Search Engine Land Stories:

    Other Great Search Stories:

    Industry & Business

    Links & Content Marketing

    Local & Maps

    Mobile & Voice

    SEO

    PPC

    Search Features

    Feedback:


    Have feedback on this daily recap; let me know on Twitter @rustybrick or @seroundtable, on Threads, Mastodon and Bluesky and you can follow us on Facebook and on Google News and make sure to subscribe to the YouTube channel, Apple Podcasts, Spotify, Google Podcasts or just contact us the old fashion way.



    Source link

    Keep an eye on what we are doing
    Be the first to get latest updates and exclusive content straight to your email inbox.
    We promise not to spam you. You can unsubscribe at any time.
    Invalid email address
    Continue Reading

    Trending