Born between 1997 and 2012, Generation Z (Gen Z) is the first generation to have grown up with the internet, social media, and smartphones as part...
Last week, we tackled setting your data strategy for value-based bidding. The next key is to assign the right values for the conversion actions that are...
According to a recent report by eMarketer, Facebook is experiencing a resurgence among Gen Z users, while TikTok is gaining traction with baby boomers. Despite these...
A new report from Reddit, in collaboration with GWI and AmbassCo, sheds light on the evolving search behaviors of Generation Z consumers. The study surveyed over...
At the 20th annual MozCon, Britney Muller, Founder of Data Sci 101, delivered an eye-opening presentation on AI and its impact on digital marketing. Her session,...
Subscribe to Weekly Blog Newsletter Save time and Become the Hero with updates from PPC Hero in your inbox! Source link
It’s no secret that Gen Z is entrepreneurial, with research showing that the majority would take a social media creator job over a standard 9-to-5. Nearly...
If you’re a marketer, you cannot ignore meme culture.
![TikTok Gains Traction As A Search Engine Among Gen Z [STUDY]](https://articles.entireweb.com/wp-content/uploads/2024/01/TikTok-Gains-Traction-As-A-Search-Engine-Among-Gen-Z-1000x600.jpeg "TikTok Gains Traction As A Search Engine Among Gen Z [STUDY]")
![TikTok Gains Traction As A Search Engine Among Gen Z [STUDY]](https://articles.entireweb.com/wp-content/uploads/2024/01/TikTok-Gains-Traction-As-A-Search-Engine-Among-Gen-Z-400x240.jpeg "TikTok Gains Traction As A Search Engine Among Gen Z [STUDY]")
![TikTok Gains Traction As A Search Engine Among Gen Z [STUDY]](https://articles.entireweb.com/wp-content/uploads/2024/01/TikTok-Gains-Traction-As-A-Search-Engine-Among-Gen-Z-80x80.jpeg "TikTok Gains Traction As A Search Engine Among Gen Z [STUDY]")
TikTok is increasingly being used as a search engine by consumers looking for information, recipes, music, and more, according to a new study by Adobe. The...
‘X’ logo is seen on the top of the headquarters of the messaging platform X, formerly known as Twitter, in downtown San Francisco, California, U.S., July...