Born between 1997 and 2012, Generation Z (Gen Z) are the first generation to have grown up with the internet, social media, and smartphones as part...
Jen Hartmann is the founder and CEO of a marketing agency in Louisville, Kentucky. She recently hired two Gen Zers to help with social media. Hartmann...
Even with over a third of the world’s population checking it monthly, Facebook remains in a battle for relevancy today, after two decades of … Source...
YouTube and the NFL are working together to build younger consumer interest in the Sunday Ticket, a package for out-of-market games, by appealing to them through...
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April 28 (Reuters) – Twitter Inc CEO Elon Musk said on Friday that the social media platform will take a 10% cut on content subscriptions after...
As Generation Z emerges from their older millennial siblings’ shadows, they expect brands to play by their rules. Appealing to this digitally savvy and empowered audience...
More than a decade ago, Qu’ana Underwood, then a middle school student in Philadelphia, joined Facebook. But as other social media platforms appeared, Facebook “became an...
Everyone is getting in on the side hustle craze. More than a third of Gen Xers, 36%, currently have a side gig, according to a May...
What are Gen Z consumers looking for in brand messaging, and how do social media promotions influence their purchase decisions? Snapchat recently sought to dig deeper...