A transformative shift is happening, and it’s not AI. The aisle between public relations and content marketing is rapidly narrowing. If you’re smart about the convergence,...
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96% of business leaders agree that companies that want to be successful must continue to invest in social media. So the question here isn’t really if...
SMART goals are well-known for creating achievable and measurable business or personal objectives. In this article, we’ll look at what SMART goals stand for, why people...
Google recently rolled out its newest goal type to advertisers: customer acquisition goals. The customer acquisition goal efficiently finds new customers through different Google Ads campaign...
Google Ads announced that Performance Max for travel goals will be available globally over the next few weeks. Performance Max for travel goals helps hotels create...
Google has announced it’s rolling out Performance Max for travel goals to advertisers worldwide. According to Google’s data, this new option for hotel advertisers comes when...
This is the last of a four-part series on the North Star goals that set category leaders apart from their peers. You can find Part 1...
A simple 6-step goal-setting process to up-level all aspects of your life, not just your business, to focus on you as a whole person. The post...
Despite the benefits of aligning strategies, marketing and SEO managers don’t always have the same goals when it comes to promoting content, from what I have...