Google Ads is now showing performance insights based on the conversions. The insights are available in the bid strategy report, and include the performance on device...
Google last week released worldwide YouTube Mastheads on TV Screens. The YouTube Masthead on TV screens is available worldwide and advertisers can buy the placement on...
Google last weeks rolled out a new tab in Analytics called Attribution. Attribution is a free cross-channel, multi-touch attribution solution, and released as a beta feature....
Google this month announced that it will no longer allow political affiliation to be used to target ads to users or to promote advertisers’ products or...
Google Optimize is now automatically displaying a custom page for users that arrive to a website via a Google Ads campaign, Google announced this month. According...
It is a great challenge today for marketers to create content that captures the attention of viewers. Even more so when it comes to advertisements. Whether...
Comedian Sacha Baron Cohen has waded into the debate about social media regulation. In an award-acceptance speech to the Anti-Defamation League yesterday, the creator of Ali...
Google today launched prepaid plans for YouTube Premium and YouTube Music Premium in India. Users can now purchase prepaid plans without enrolling in an ongoing subscription,...
Google is sunsetting the AdSense iOS and Android apps. The AdSense apps are used by publishers to have access to reporting on their earnings. Only one third of...
Pixalate this week released the report on App-ads.txt and Ads.txt trends, where it found out that Google Ad Manager is listed in 99% of all ads.txt...