Driving organic traffic from search often requires attaining high Google rankings. Often, I see marketers creating content with that goal but without keeping keyword research in...
In this Ask an SEO, Mouna asks: “Should we use a keyword even when we don’t have volume or keyword difficulty data ? Sometimes there are...
We’ll take a look at the types of organic keywords everyone interested in SEO should know. If you just want a quick overview of the types,...
Welcome to this refreshed installment of our educational Next Level series! Originally published in June 2016 this blog has been rewritten to include new tool screenshots...
Over the last few years, Google and Microsoft have continued to come out with new fancy tools to help get your business in front of potential...
While we’re all striving for different business and marketing goals with our PPC campaigns, we do all have one thing in common: to get the highest...
Google Ads Liaison Ginny Marvin has announced that account-level negative keywords are now available to Google Ads advertisers worldwide. The feature, which was first announced last...
We knew it was coming, Google Ads now supports negative keywords for brand safety at the account level. Google has just added account-level negative keywords to...
While we’ve always advised you to take Google Ads’ recommendations with a grain of salt, we reinforced this with a little more caution after auto-apply recommendations...
Here’s what we recommend: pick just one primary keyword and enough secondary keywords to cover a given topic in full. In the rest of the article, I’ll...