Competitor keywords are the keywords your rivals rank for in Google’s search results. They may rank organically or pay for Google Ads to rank in the...
In the ever-evolving landscape of digital advertising, staying ahead of the curve is crucial for marketers. Traditional approaches to paid media, centered around extensive keyword lists...
Keyword clustering tools group keywords with the same or similar intent. This makes it easier to take action on your keyword research because it tells you...
Are keywords still important today? Keywords – ranging from single words to complex phrases – are still instrumental in shaping website content to boost relevant organic...
In a recent episode of “Search Off the Record,” Google’s Search Relations team provided information about upcoming changes to Google’s SEO Starter Guide. The team, composed...
Keywords in Domain Names? How Domains Impact SEO Domain names used to be a solid ranking factor. Starting a website on a keyword-focused name meant you...
Dominating the keyword rankings in your niche is a difficult yet rewarding strategy in SEO. It allows your website to quietly seize the top spots for...
Celebrate the Holidays with some of SEJ’s best articles of 2023. Our Festive Flashback series runs from December 21 – January 5, featuring daily reads on...
As a Googler for six years and then a Google Ads coach for two years, I have seen thousands of Google Ads accounts. Virtually all of...
Google’s Ad Liaison, Ginny Marvin, confirmed on X that Google Ads has stopped maintaining the Keyword Planner individual & ad group keyword forecasting data. She said...