In a recent episode of the ‘Search Off The Record’ Podcast, Google’s Search Relations Team, composed of John Mueller, Gary Illyes, and Martin Splitt, weighed in...
In the rapidly evolving world of SEO, staying ahead of the curve is critical. Traditional SEO focuses on optimizing for keywords and topics directly related to...
Google Ads seems to have launched a beta campaign setting named “broad match keywords.” It seems this setting removes the match types, specifically phrase and exact...
Google’s John Mueller said people searching for your brand name and a keyword phrase does not help you rank better in Google Search or perform better...
Driving organic traffic from search often requires attaining high Google rankings. Often, I see marketers creating content with that goal but without keeping keyword research in...
In this Ask an SEO, Mouna asks: “Should we use a keyword even when we don’t have volume or keyword difficulty data ? Sometimes there are...
We’ll take a look at the types of organic keywords everyone interested in SEO should know. If you just want a quick overview of the types,...
Welcome to this refreshed installment of our educational Next Level series! Originally published in June 2016 this blog has been rewritten to include new tool screenshots...
Over the last few years, Google and Microsoft have continued to come out with new fancy tools to help get your business in front of potential...
While we’re all striving for different business and marketing goals with our PPC campaigns, we do all have one thing in common: to get the highest...
