Nvidia is the second most valuable company in the world, with a market cap of over $3 trillion. At market close on Monday, shares of the...
For lead gen marketers, we know it’s not just about generating leads; it’s about attracting the right leads – those that are most likely to convert...
You ask the head of marketing how the team is doing and get a giant thumbs up. 👍 “Our MQLs are up!” “Website conversion rates are...
I’ve been in the advertising space for well over 10 years now, and for lead-generating ads nothing holds a candle to LinkedIn. The targeting options are...
Search engine optimization is becoming incredibly challenging and unpredictable. As search engines are integrating generative AI and learning to surface more diverse results, creating a strategy...
When R. Ethan Braden took the helm as chief marketing and communications officer for Purdue University and Purdue Global, he had his work cut out for...
A hate campaign against a Muslim-owned mall in Kochi, aided by an allegedly distorted image insinuating that it displayed a bigger Pakistani flag compared with India’s...
It’s coming up on holiday time, and as someone who has worked mostly in lead gen accounts in my career, this time of year has always...
As a PPC manager, nothing feels better than an account running smoothly. Campaigns are crushing their lead goal, even staying within their Cost Per Lead benchmark! Then...
While many consumers are skeptical about generative AI’s effect on society, they expect marketers to lead the way in pioneering the technology. Consumers are more comfortable...