TikTok has announced an expansion of its Creativity Program, its latest creator funding initiative which aims to get its top stars paid, in order to keep...
What sets B2B SaaS marketing apart from its B2C counterpart is the length of the buyer’s journey. A buyer’s journey consists of the steps that a...
New York CNN — Elon Musk’s X Corp., the parent company of the platform formerly known as Twitter, on Friday sued California’s attorney general over the...
TikTok’s making its next push on in-stream commerce, with some users in the U.S. now seeing a new “Shop” tab appear in the app. As you...
We’ve all heard the call for ‘authenticity’ in content marketing, but do we really understand what authenticity means – and how to authentically use it? Cavendish...
TikTok’s making its next push on in-stream commerce, with some users in the U.S. now seeing a new “Shop” tab appear in the app. As you...
Photo by Chase Fade on Unsplash Welcome to an era of confusion! You are in it and you may not even realize. We are talking about...
As X looks to lean more into video content, as a means to drive more engagement, it also needs to improve video discovery. That’s especially true...
Maggy Chan tells us how the entertainment giant has seen an increase in requests to use its talent and IP as brands look for “safer” environments....
Influencer marketing is now a major consideration within most digital marketing plans. But did you know that influencer marketing spend is actually growing faster than investment...