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X Faces Potential FTC Scrutiny Over Missing Ad Labels, While Creators Complain of Ad Revenue Share Errors

Published

1 year ago

September 10, 2023

X Deactivates Old Media Links Amid Changes to Back-End Elements

It seems that X’s ad delivery system is suffering through a few glitches, which could end up leading to larger challenges for the X team.

While owner and CTO Elon Musk continues his public battle against the Anti-Defamation League (ADL), users have found that many X ads are being displayed in-stream without their required “Ad” label, while some X Premium subscribers are also not seeing ads appear on their profiles, limiting their ad revenue share.

On the first issue, as reported by TechCrunch, many X ads are currently being displayed without the recently updated “Ad” signifier shown, which would be in violation of FTC rules.

As per TechCrunch:

“In our tests, we came across a good handful of unlabeled ads from accounts we didn’t follow. In fact, the only indication they were an ad was by clicking on the three-dot menu at the top-right of the post. When you click this menu on an ad, you’re presented with various engagement options like “Not interested in this ad” or “Why this ad?” as well as tools to follow the account, mute it, block it and more.”

Many users have said that they’ve noticed the same, which could become a much bigger headache for the app, if indeed the FTC starts looking its way.

As you may recall, back in July, X began transitioning its ad display markers from the previous “Promoted” tags to a new, much smaller “Ad” disclosure in the top right of the post.

This is designed to make ads seem more organic in-stream, but it may also, in itself, be in violation of the FTC guidelines relating to adequate notice of paid promotions.

The FTC requirements on this state that all ads must be “clearly and conspicuously” signaled within digital apps. In a previous iteration of the rules, the FTC listed the requirement as “clearly and prominently”, so it may be that the X’s new “Ad” labels are now okay under this revised definition. But then again, the FTC says that both definitions are still valid, which could suggest that X’s smaller “Ad” labels are not prominent enough, depending on how the Commission defines such.

So what’s this got to do with X’s current missing ad labels issue?

Well, thus far, X seems to have avoided any FTC scrutiny over this change, but that could be because the FTC is waiting to receive an official complaint. Which means that maybe, X has only gotten away with these less conspicuous labels because the FTC hasn’t actively investigated them, and maybe, if this new issue is brought to the attention of the Commission, that could put all aspects of its ad display under the microscope.

Because I don’t think there’s any way that you could argue that a small, faded, two-letter tag in the top right of a post qualifies as “clear and conspicuous” labeling

Maybe, there’s some definitive measurement that the FTC uses to rule on such, but it seems like this should be a concern, and this new missing ad labels problem could end up putting X under renewed pressure on this front.

The other issue is ad delivery, and X subscribers not seeing ads displayed on their profiles. That highlights another problem with X’s ad revenue share program, which is still in the process of working out how exactly it pays participating users.

Sorry, this should be more stable over time. Revenue share is still very much beta code.

Worth noting that only verified users (aka X Premium subscribers) count for ad revenue, otherwise it’s trivial to game.

— Elon Musk (@elonmusk) September 2, 2023

But X is paying them, so how it’s actually paying people without having this all ironed out seems pretty fraught with potential errors.

And if X slips up on this, and creators end up seeing less ad revenue share as a result, you can bet that they’ll turn on Elon’s app faster than you can say “Blaze Your Glory”.

It seems that, maybe, these issues are aligned, and are part of a broader glitch in X’s ad delivery system. And with the company dealing with such a significant system change, with 80% fewer staff, while also seeking to transition to a new domain (x.com), and implement algorithmic shifts, it’s not surprising that there are occasional errors here and there.

But again, these glitches are significantly problematic, in the sense that they can lead to larger challenges.

Though Elon himself seems to be focused elsewhere, as he battles for free speech, by taking on Californian law makers, and the ADL, over what he sees as attacks on X’s push to allow more open communication.

Though in the ADL’s case, it seems that Musk is contradicting his own stance. In Elon’s view, free speech means that people should be able to say and post whatever they want, with the audience then left to decide what’s true and what’s not.

In that sense, the ADL should be able to say whatever they want too, right? If the ADL says that antisemitism has increased on the platform since Elon took over, and advertisers take that into account when deciding whether or not to run ads, that’s the exact type of free speech that Elon’s lauding in action. Right?

It seems, once again, that Elon’s view on free speech is a little more flexible than his outward statements suggest, with Musk regularly seeking to shut down any type of speech that impacts him, or his business interests, even if it contradicts his public claims.

Like, Elon saw no problem in labeling a random person as a pedophile, which caused that person significant reputational harm, but the ADL noting, with evidence, that X is allowing more hate speech is beyond the pale?

Essentially, X is likely to come under more regulatory scrutiny, and face more challenges as a result of all of these elements. Maybe it comes out stronger on the other side, but there’s certainly never a dull moment on Mr. Musk’s wild ride.

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12 Proven Methods to Make Money Blogging in 2024

Published

4 months ago

May 14, 2024

Entireweb News Bot

This is a contributed article.

The world of blogging continues to thrive in 2024, offering a compelling avenue for creative minds to share their knowledge, build an audience, and even turn their passion into profit. Whether you’re a seasoned blogger or just starting, there are numerous effective strategies to monetize your blog and achieve financial success. Here, we delve into 12 proven methods to make money blogging in 2024:

1. Embrace Niche Expertise:

Standing out in the vast blogosphere requires focus. Carving a niche allows you to cater to a specific audience with targeted content. This not only builds a loyal following but also positions you as an authority in your chosen field. Whether it’s gardening techniques, travel hacking tips, or the intricacies of cryptocurrency, delve deep into a subject you’re passionate and knowledgeable about. Targeted audiences are more receptive to monetization efforts, making them ideal for success.

2. Content is King (and Queen):

High-quality content remains the cornerstone of any successful blog. In 2024, readers crave informative, engaging, and well-written content that solves their problems, answers their questions, or entertains them. Invest time in crafting valuable blog posts, articles, or videos that resonate with your target audience.

Focus on evergreen content: Create content that remains relevant for a long time, attracting consistent traffic and boosting your earning potential.
Incorporate multimedia: Spice up your content with captivating images, infographics, or even videos to enhance reader engagement and improve SEO.
Maintain consistency: Develop a regular publishing schedule to build anticipation and keep your audience coming back for more.

3. The Power of SEO:

Search Engine Optimization (SEO) ensures your blog ranks high in search engine results for relevant keywords. This increases organic traffic, the lifeblood of any monetization strategy.

Keyword research: Use keyword research tools to identify terms your target audience searches for. Strategically incorporate these keywords into your content naturally.
Technical SEO: Optimize your blog’s loading speed, mobile responsiveness, and overall technical aspects to improve search engine ranking.
Backlink building: Encourage other websites to link back to your content, boosting your blog’s authority in the eyes of search engines.

4. Monetization Magic: Affiliate Marketing

Affiliate marketing allows you to earn commissions by promoting other companies’ products or services. When a reader clicks on your affiliate link and makes a purchase, you get a commission.

Choose relevant affiliates: Promote products or services that align with your niche and resonate with your audience.
Transparency is key: Disclose your affiliate relationships clearly to your readers and build trust.
Integrate strategically: Don’t just bombard readers with links. Weave affiliate promotions naturally into your content, highlighting the value proposition.

5. Display Advertising: A Classic Approach

Display advertising involves placing banner ads, text ads, or other visual elements on your blog. When a reader clicks on an ad, you earn revenue.

Choose reputable ad networks: Partner with established ad networks that offer competitive rates and relevant ads for your audience.
Strategic ad placement: Place ads thoughtfully, avoiding an overwhelming experience for readers.
Track your performance: Monitor ad clicks and conversions to measure the effectiveness of your ad placements and optimize for better results.

6. Offer Premium Content:

Providing exclusive, in-depth content behind a paywall can generate additional income. This could be premium blog posts, ebooks, online courses, or webinars.

Deliver exceptional value: Ensure your premium content offers significant value that justifies the price tag.
Multiple pricing options: Consider offering tiered subscription plans to cater to different audience needs and budgets.
Promote effectively: Highlight the benefits of your premium content and encourage readers to subscribe.

7. Coaching and Consulting:

Leverage your expertise by offering coaching or consulting services related to your niche. Readers who find your content valuable may be interested in personalized guidance.

Position yourself as an expert: Showcase your qualifications, experience, and client testimonials to build trust and establish your credibility.
Offer free consultations: Provide a limited free consultation to potential clients, allowing them to experience your expertise firsthand.
Develop clear packages: Outline different coaching or consulting packages with varying time commitments and pricing structures.

8. The Power of Community: Online Events and Webinars

Host online events or webinars related to your niche. These events offer valuable content while also providing an opportunity to promote other monetization avenues.

Interactive and engaging: Structure your online events to be interactive with polls, Q&A sessions, or live chats. Click here to learn more about image marketing with Q&A sessions and live chats.

9. Embrace the Power of Email Marketing:

Building an email list allows you to foster stronger relationships with your audience and promote your content and offerings directly.

Offer valuable incentives: Encourage readers to subscribe by offering exclusive content, discounts, or early access to new products.
Segmentation is key: Segment your email list based on reader interests to send targeted campaigns that resonate more effectively.
Regular communication: Maintain consistent communication with your subscribers through engaging newsletters or updates.

10. Sell Your Own Products:

Take your expertise to the next level by creating and selling your own products. This could be physical merchandise, digital downloads, or even printables related to your niche.

Identify audience needs: Develop products that address the specific needs and desires of your target audience.
High-quality offerings: Invest in creating high-quality products that offer exceptional value and user experience.
Utilize multiple platforms: Sell your products through your blog, online marketplaces, or even social media platforms.

11. Sponsorships and Brand Collaborations:

Partner with brands or businesses relevant to your niche for sponsored content or collaborations. This can be a lucrative way to leverage your audience and generate income.

Maintain editorial control: While working with sponsors, ensure you retain editorial control to maintain your blog’s authenticity and audience trust.
Disclosures are essential: Clearly disclose sponsored content to readers, upholding transparency and ethical practices.
Align with your niche: Partner with brands that complement your content and resonate with your audience.

12. Freelancing and Paid Writing Opportunities:

Your blog can serve as a springboard for freelance writing opportunities. Showcase your writing skills and expertise through your blog content, attracting potential clients.

Target relevant publications: Identify online publications, websites, or magazines related to your niche and pitch your writing services.
High-quality samples: Include high-quality blog posts from your site as writing samples when pitching to potential clients.
Develop strong writing skills: Continuously hone your writing skills and stay updated on current trends in your niche to deliver exceptional work.

Conclusion:

Building a successful blog that generates income requires dedication, strategic planning, and high-quality content. In today’s digital age, there are numerous opportunities to make money online through blogging. By utilizing a combination of methods such as affiliate marketing, sponsored content, and selling digital products or services, you can leverage your blog’s potential and achieve financial success.

Remember, consistency in posting, engaging with your audience, and staying adaptable to trends are key to thriving in the ever-evolving blogosphere. Embrace new strategies, refine your approaches, and always keep your readers at the forefront of your content creation journey. With dedication and the right approach, your blog has the potential to become a valuable source of income and a platform for sharing your knowledge and passion with the world, making money online while doing what you love.

Image Credit: DepositPhotos

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Snapchat Explores New Messaging Retention Feature: A Game-Changer or Risky Move?

Published

6 months ago

March 18, 2024

Max

Snapchat Explores New Messaging Retention Feature: A Game-Changer or Risky Move?

In a recent announcement, Snapchat revealed a groundbreaking update that challenges its traditional design ethos. The platform is experimenting with an option that allows users to defy the 24-hour auto-delete rule, a feature synonymous with Snapchat’s ephemeral messaging model.

The proposed change aims to introduce a “Never delete” option in messaging retention settings, aligning Snapchat more closely with conventional messaging apps. While this move may blur Snapchat’s distinctive selling point, Snap appears convinced of its necessity.

According to Snap, the decision stems from user feedback and a commitment to innovation based on user needs. The company aims to provide greater flexibility and control over conversations, catering to the preferences of its community.

Currently undergoing trials in select markets, the new feature empowers users to adjust retention settings on a conversation-by-conversation basis. Flexibility remains paramount, with participants able to modify settings within chats and receive in-chat notifications to ensure transparency.

Snapchat underscores that the default auto-delete feature will persist, reinforcing its design philosophy centered on ephemerality. However, with the app gaining traction as a primary messaging platform, the option offers users a means to preserve longer chat histories.

The update marks a pivotal moment for Snapchat, renowned for its disappearing message premise, especially popular among younger demographics. Retaining this focus has been pivotal to Snapchat’s identity, but the shift suggests a broader strategy aimed at diversifying its user base.

This strategy may appeal particularly to older demographics, potentially extending Snapchat’s relevance as users age. By emulating features of conventional messaging platforms, Snapchat seeks to enhance its appeal and broaden its reach.

Yet, the introduction of message retention poses questions about Snapchat’s uniqueness. While addressing user demands, the risk of diluting Snapchat’s distinctiveness looms large.

As Snapchat ventures into uncharted territory, the outcome of this experiment remains uncertain. Will message retention propel Snapchat to new heights, or will it compromise the platform’s uniqueness?

Only time will tell.

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Catering to specific audience boosts your business, says accountant turned coach

Published

7 months ago

February 26, 2024

Entireweb News Bot

Catering to specific audience boosts your business, says accountant turned coach

While it is tempting to try to appeal to a broad audience, the founder of alcohol-free coaching service Just the Tonic, Sandra Parker, believes the best thing you can do for your business is focus on your niche. Here’s how she did just that.

When running a business, reaching out to as many clients as possible can be tempting. But it also risks making your marketing “too generic,” warns Sandra Parker, the founder of Just The Tonic Coaching.

“From the very start of my business, I knew exactly who I could help and who I couldn’t,” Parker told My Biggest Lessons.

Parker struggled with alcohol dependence as a young professional. Today, her business targets high-achieving individuals who face challenges similar to those she had early in her career.

“I understand their frustrations, I understand their fears, and I understand their coping mechanisms and the stories they’re telling themselves,” Parker said. “Because of that, I’m able to market very effectively, to speak in a language that they understand, and am able to reach them.”Â

“I believe that it’s really important that you know exactly who your customer or your client is, and you target them, and you resist the temptation to make your marketing too generic to try and reach everyone,” she explained.

“If you speak specifically to your target clients, you will reach them, and I believe that’s the way that you’re going to be more successful.

Watch the video for more of Sandra Parker’s biggest lessons.

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