As a supporter of the program perspective for initiatives, I recognize the value of managing related projects, products and activities as a unified entity. While one-off...
One of the great things about AI is its ability to handle much of the grunt work of marketing. The downside is that grunt work is...
Leading marketing automation and creative automation platforms, including the Inspired Thinking Group’s Deployteq and Storyteq, gathered among MarTech solution providers and marketing teams to explore the latest cutting-edge marketing...
Marketing technology has revolutionized the way we identify, connect, convert, and retain B2B and B2C customers – but the sheer volume of available solutions (and the rate...
Regularly auditing your martech stack must be part of your organization’s process. During an audit, you will likely identify a handful of tools that can be...
How much marketing technology do you need? Apparently, more, more, and more. And you need to celebrate it. This week, Scott Brinker released the 2023 edition...
Is your technology suite sweet? Or is your collection of marketing tools a fabulous “frankenstack?” The debate of one unified platform vs. best-of-breed solutions has raged...
Have you noticed how some marketing technology vendors constantly change the narrative around their products to suit their go-to-market du jour, especially those that have been...
Are you struggling to keep up with the evolving digital marketing landscape? That’s where marketing technology – or MarTech – comes in. The right MarTech can...
U.S. marketing technology spending is expected to increase 14.3% this year — surpassing $20 billion, according to a new report. While this is a substantial increase,...