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IDG Communications, longtime publisher of Computerworld, MacWorld, PCWorld, TechHive and other titles, will now be known as Foundry. The rebrand signals a pivot to integrated marketing...
In the vast world of marketing technology (MarTech), there are two main types of solutions. Those that are uber-specific, zeroing in on doing one particular thing...
Fasten your seatbelts. This article will be hotly debated. The martech industry is actually in a revenue bubble, like the dot-com bubble of 1995 and the...
Let’s say you work in martech for a large, well-known enterprise. It’s a global firm, a recognized brand. Ideally, you’d want to follow a structured, test-based...
With the New Year comes new challenges – especially when it comes to connecting with your ever-evolving customers. The old strategies to persuade someone to click on...
There’s a big question mark hanging over the future of TikTok right now, in the form of what exactly will happen to its U.S. business come...
