Earlier this month, Scott Brinker revealed the 2022 Stackie Award Winners. The Stackies are a contest for organizations to submit a visual illustration of their martech...
During my MarTech Master Class workshop, “The Right Way to Buy Marketing Technology,” I received a very interesting question from a participant. What five things do...
I run a MarTech company and everyone on our team clearly understands the importance and value of MarTech and yet, when I or someone else makes...
MarTech returns virtually on September 28-29 focusing on catching up to customers. As you know, both B2B and B2C customers demand to be served how, when...
The goal of martech is to add value for business and customer via personalized experiences which increase brand engagement. Loyalty programs seem like the perfect channel...
Email has always held a special place in my heart, perhaps because it seems so taken for granted in the digital marketing world. It’s been around...
Email addresses and passwords are being collected from website logins and sent to trackers before consumers submit the data or give consent, according to a new...
My approach to the marketing technology field has been geared toward focusing on human topics like relationships. Marketing technology, however, is certainly a technical discipline, and...
When we analyzed the results from the 2021 MarTech Replacement Survey we found marketers and marketing technologists trying to square the circle. Budgets were tighter, but...
Back in 2015, there was a lot of talk about the “Frankenstack” — the “infamous” Frankenstack, as Scott Brinker called it. This was the martech stack...