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Marketing organizations are still doing it. Ripping out martech solutions in favor of alternatives with better features, better integration capabilities and more data centralization. And that...
There are many reasons marketing technology fails to deliver on its promise. Among the biggest are the questionable tactics of some vendors’ sales teams and customers...
Earlier this month, Scott Brinker revealed the 2022 Stackie Award Winners. The Stackies are a contest for organizations to submit a visual illustration of their martech...
During my MarTech Master Class workshop, “The Right Way to Buy Marketing Technology,” I received a very interesting question from a participant. What five things do...
I run a MarTech company and everyone on our team clearly understands the importance and value of MarTech and yet, when I or someone else makes...
MarTech returns virtually on September 28-29 focusing on catching up to customers. As you know, both B2B and B2C customers demand to be served how, when...
The goal of martech is to add value for business and customer via personalized experiences which increase brand engagement. Loyalty programs seem like the perfect channel...
Email has always held a special place in my heart, perhaps because it seems so taken for granted in the digital marketing world. It’s been around...
Email addresses and passwords are being collected from website logins and sent to trackers before consumers submit the data or give consent, according to a new...
My approach to the marketing technology field has been geared toward focusing on human topics like relationships. Marketing technology, however, is certainly a technical discipline, and...
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