Two things make a good website: content and functionality. Looks are nice to have but come last. Focus on these two areas to create a website that...
Breadcrumbs are a navigational feature for your website, and they can greatly impact SEO and user experience. Many websites still don’t implement breadcrumbs, which is a...
As PPC experts, we rarely have the luxury of harnessing 100% of our efforts and energy into a single account. When we do, it’s usually substantial,...
Ad Strength is one of those metrics that ebbs and flows in importance. Right now, there’s been an uptick in conversations Google’s Ad Strength metric. Those...
Are keywords still important today? Keywords – ranging from single words to complex phrases – are still instrumental in shaping website content to boost relevant organic...
Celebrate the Holidays with some of SEJ’s best articles of 2023. Our Festive Flashback series runs from December 21 – January 5, featuring daily reads on...
Celebrate the Holidays with some of SEJ’s best articles of 2023. Our Festive Flashback series runs from December 21 – January 5, featuring daily reads on...
If only SEO was as simple as having a list of ranking factors that Google applies to its algorithm. If only SEO was as simple as...
Google’s John Mueller said the length of your meta descriptions do not matter to the Google search ranking algorithm. He said on X, “I’m sorry to...
The author’s views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. Few aspects of my...