At Google I/O earlier last year, Google announced that it’s exploring a new technology called MUM (Multitask Unified Model) internally to help its ranking systems better...
So I wrote this pretty deep dive into how Google uses AI in Google Search at Search Engine Land, and Google posted a shorter version on...
I posted the monthly Google webmaster report for February 2022, so check it out. Google released a new API for the Google URL Inspection Tool –...
We’re constantly hearing about new updates to Google’s algorithm, and some are more impactful than others. It can be difficult to separate the buzz from actionable...