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Google Does Not Use MUM For Ranking Or Much Of Anything In Google Search

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Google Does Not Use MUM For Ranking Or Much Of Anything In Google Search


So I wrote this pretty deep dive into how Google uses AI in Google Search at Search Engine Land, and Google posted a shorter version on their blog. I noticed after that, some folks were saying that Google uses MUM for search rankings. Truth is, Google uses MUM for only two things in search, COVID vaccine names and a related topics in videos results feature – that is it.

Google does not use MUM for ranking or improving search quality, Google reiterated to me when I interviewed them for the AI story. Now, the confusion I believe comes from Google and in some talks given by Googlers that may have misspoke but trust me, I asked this question numerous times and it is in the official blog post, Google is not using MUM for ranking.

Sure, this can change and I don’t know if you remember, Danny Sullivan of Google told us that Google will let us know when they use MUM in search – but that has not yet come yet.

Google told me “MUM is not currently used for ranking purposes, it is currently only used for COVID vaccine naming and powers the related topics in videos results.” Google’s Pandu Nayak, a Google Fellow and Vice President of Google Search, wrote on the Google blog “MUM is not currently used to help rank and improve the quality of search results like RankBrain, neural matching and BERT systems do.” He added “when they’re deployed, they’ll join the chorus of systems that run together to make Search helpful,” but they are not deployed yet.

Here is how Google uses MUM right now:

COVID-19 vaccines naming:

click for full size

Related topics in videos results:

That is all – really. MUM is not used anywhere else, yet. But when it does get used in more places, trust me, we will let you know.

Forum discussion at Twitter.





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SEARCHENGINES

Daily Search Forum Recap: November 28, 2022

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Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.


Did we have yet another Google search ranking algorithm update this weekend – hard to say with the Thanksgiving holiday. Google said there is no SEO compliance score. So many SEOs simply don’t know guest posting is against Google’s guidelines. Google local reviews has a bar for positive and negative mentions. Bing is testing favicons in the people also ask. And I have a new vlog with Jeremy Meindl on more of the search spam side.

Search Engine Roundtable Stories:

  • Thanksgiving Holiday Google Search Ranking Algorithm Update – Maybe…

    For the past several weekends, I’ve been reporting about a Google search ranking algorithm update that hit on a Friday and continued throughout the weekend. Well, last weekend was the Thanksgiving holiday in the US and I did see some signs of a possible Google Search ranking algorithm update – but truth is, it is unlikely that Google pushed something out on a Friday of Thanksgiving.
  • So Many SEOs Just Don’t Know Guest Post Links Should Be Nofollowed

    The other day, I covered a poll that showed about half of SEOs still use guest posting for SEO purposes. Then a few days later, an SEO asked John Mueller about something and John told him that the guest post links should be nofollowed, and the SEO was shocked.
  • Bing Tests Favicons In Front Of People Also Ask

    Microsoft Bing is testing placing a favicon or icon of some sort in front of the people also ask results. The screenshot example below is from Frank Standtmann, a German-based SEO, who showed Wikipedia and other sites’ favicon being placed before the people also ask results in Bing’s search results.

  • Google: There Is No SEO Compliance Score

    Google’s Search Liaison, Danny Sullivan, said there is no such thing as an SEO compliance score from Google. He said instead think about avoiding technical errors, don’t spam, and use best practices for your content.
  • Google Local Reviews Bar Representing Positive Vs. Unfavorable Mentions

    Google lets you dive into some of the reviews on a business listing, so if you say show me the reviews of the bar in a hotel, Google will let you do that. Now, when you do that, Google will add a bar that shows you the positive versus unfavorable mentions of that bar in that venue.
  • Vlog #199: Jeremy Meindl On Churn and Burn SEO & No Linking Back-Linking



    In part one, we learned about Jeremy Meindl, why he loves pushing the line in SEO and how he never was caught with any of his SEO spam efforts. In part two we talk more about that, specifically…

  • New Google Glass Structure With Stained Glass At GooglePlex

    Here is a photo I found at the GooglePlex of a new structure that is partially made of stained glass windows. Michael who posted this on Instagram wrote “New glass sculpture up at google campus. Look

Other Great Search Threads:

Search Engine Land Stories:

Other Great Search Stories:

Analytics

Industry & Business

Links & Content Marketing

Local & Maps

Mobile & Voice

SEO

PPC

Search Features

Feedback:


Have feedback on this daily recap; let me know on Twitter @rustybrick or @seroundtable, you can follow us on Facebook and make sure to subscribe to the YouTube channel, Apple Podcasts, Spotify, Google Podcasts or just contact us the old fashion way.



Source: www.seroundtable.com

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