Google Ads is launching a feature that makes it easier for advertisers to appeal policy decisions and get ads approved. It’s not always bad actors that...
Google Ads is rolling out a new set of attribution reports which are said to be simpler and more intuitive. Previously known as ‘search attribution’ reports,...
Google Ads is introducing an easier way for manager accounts to share audience lists across all accounts. Before today, sharing audience lists from manager accounts to...
An update to Google Ads will make it easier to determine how campaign changes impact ad performance. Going forward, advertisers will be able to view campaign...
Updates to Microsoft Advertising this month include a broad rollout of responsive search ads, clearer performance reporting, and news regarding expanded text ads. Here’s a recap...
Google Ads is making parallel tracking available for video campaigns, which is optional for now but will soon become mandatory. Parallel tracking is designed to improve...
Google Ads is rolling out bid simulator support for the Target ROAS (return on ad spend) bid strategy, as well as a new budget simulator. This...
Google Ads will now provide explanations for why specific changes in performance likely occurred. Advertisers can request explanations by clicking on the new “See Explanations” button....
Google is expanding the Google Ads optimization score to include display campaigns, which means it’s now available for search, sopping, and display. Optimization score ranges from...
Google maintains its position as leader in search advertising, with net revenue dropping less than one per cent since last year. According to a report from...