Google Ads Introduces New Policies for Government Documents & Services

Google Ads has new policies, going into effect in May, on advertising government documents and official services. Government documents and official services now fall under the ‘other restricted businesses’ policy,…

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Google Ads Makes it Easier to Appeal Disapproved or Limited Ads

Google Ads is launching a feature that makes it easier for advertisers to appeal policy decisions and get ads approved. It’s not always bad actors that get their ads disapproved…

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Google Ads Makes it Easier to Review a Campaign’s Change History

An update to Google Ads will make it easier to determine how campaign changes impact ad performance. Going forward, advertisers will be able to view campaign changes annotated in their…

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Microsoft Advertising Updates: Responsive Search Ads, Improved Reports, & More

Updates to Microsoft Advertising this month include a broad rollout of responsive search ads, clearer performance reporting, and news regarding expanded text ads. Here’s a recap of what’s new with…

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Google Ads Makes Parallel Tracking Mandatory for Video Campaigns

Google Ads is making parallel tracking available for video campaigns, which is optional for now but will soon become mandatory. Parallel tracking is designed to improve mobile site speed by…

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Google Ads Introduces Bid Simulator Support for Smart Bidding

Google Ads is rolling out bid simulator support for the Target ROAS (return on ad spend) bid strategy, as well as a new budget simulator. This marks the first time…

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Google Ads to Explain Why Changes in Performance Occurred

Google Ads will now provide explanations for why specific changes in performance likely occurred. Advertisers can request explanations by clicking on the new “See Explanations” button. “Understanding why your performance…

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Google Ads’ Optimization Score Now Includes Display Campaigns

Google is expanding the Google Ads optimization score to include display campaigns, which means it’s now available for search, sopping, and display. Optimization score ranges from 0% to 100%, with…

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Google Continues to Command a Significant Share of Search Ad Revenue

Google maintains its position as leader in search advertising, with net revenue dropping less than one per cent since last year. According to a report from eMarketer, Google will net…

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Google Ads to Provide More Data on the Performance of Smart Bidding

Google Ads will provide advertisers with more transparency into the performance of smart bidding strategies. In the bid strategy report, advertisers can now view the top bidding signals that are…

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