Google Bans Specific Verticals from YouTube Masthead via @sejournal, @martinibuster

It’s being reported that Google will be prohibiting advertising on YouTube’s Masthead from specific verticals. These restrictions come on top of existing restrictions on many of these same verticals. The…

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Daily Mail Lawsuit Links Google Algorithm Updates to Advertising Business via @sejournal, @martinibuster

The UK news publisher that owns the Daily Mail news organization filed a lawsuit against Google accusing it of abusing monopoly control of search to punish websites as part of…

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How to best utilize the networks within Google AdWords

30-second summary: Google networks can be tricky when deciding which ones are best for your goals and budget Three tips that will help you to utilize the networks strategically You…

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Google Ads Salesperson Alleged to Link Organic Ranking to Ad Spend

A member of the search community alleged in a tweet that her client was explicitly told by Google that spending more on pay per click (PPC) advertising would improve their…

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Google Makes Shopping Ads Free Worldwide

Google is making shopping ads free in more countries following the rollout of free shopping ads in the US earlier this year. Retailers will soon be able to run free…

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Google Ads Advertisers Can Now Capture Leads From YouTube

Google is giving advertisers new ways to capture leads by adding lead form extensions to YouTube and Discovery campaigns. Lead form extensions were first introduced last year when Google enabled…

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Coronavirus and the paid search sector: How businesses are gearing up to come out the other side

Over the past couple of weeks, paid search specialists Adthena have been sharing some fascinating insight into how the coronavirus pandemic is affecting the paid search sector in markets around…

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Google Ads Introduces New Policies for Government Documents & Services

Google Ads has new policies, going into effect in May, on advertising government documents and official services. Government documents and official services now fall under the ‘other restricted businesses’ policy,…

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Google Ads Makes it Easier to Appeal Disapproved or Limited Ads

Google Ads is launching a feature that makes it easier for advertisers to appeal policy decisions and get ads approved. It’s not always bad actors that get their ads disapproved…

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Google Ads Introduces New Reports, Removes & Combines Old Ones

Google Ads is rolling out a new set of attribution reports which are said to be simpler and more intuitive. Previously known as ‘search attribution’ reports, the new ones will…

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