Google Ads Makes Parallel Tracking Mandatory for Video Campaigns

Google Ads is making parallel tracking available for video campaigns, which is optional for now but will soon become mandatory. Parallel tracking is designed to improve mobile site speed by…

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Google Ads Introduces Bid Simulator Support for Smart Bidding

Google Ads is rolling out bid simulator support for the Target ROAS (return on ad spend) bid strategy, as well as a new budget simulator. This marks the first time…

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Google Ads to Explain Why Changes in Performance Occurred

Google Ads will now provide explanations for why specific changes in performance likely occurred. Advertisers can request explanations by clicking on the new “See Explanations” button. “Understanding why your performance…

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Google Ads’ Optimization Score Now Includes Display Campaigns

Google is expanding the Google Ads optimization score to include display campaigns, which means it’s now available for search, sopping, and display. Optimization score ranges from 0% to 100%, with…

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Google Continues to Command a Significant Share of Search Ad Revenue

Google maintains its position as leader in search advertising, with net revenue dropping less than one per cent since last year. According to a report from eMarketer, Google will net…

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Google Ads to Provide More Data on the Performance of Smart Bidding

Google Ads will provide advertisers with more transparency into the performance of smart bidding strategies. In the bid strategy report, advertisers can now view the top bidding signals that are…

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Introducing the Ad Gallery

Have you ever wished you could see all digital ad types in one succinct place with visuals to remind you of what they actually look like? Us too! And now…

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SEM vs. SEO vs. PPC Defined: What’s the Difference?

As someone who likes to think he is organized – or, as someone who at least likes to organize things – I’ve attempted to treat digital marketing terms similarly. The…

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Google Ads Editor Gets New Features & Support For New Campaign Types

Google Ads Editor has been updated with support for new campaign types as well as several new features. New Campaign Types Google Ads Editor version 1.2 now supports app campaigns…

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Google Expands Shopping Ads to Over 50 New Markets, Adds New Features

Google is expanding shopping ads and introducing new features to help advertisers target shoppers worldwide. Shopping ads are now available in over 50 new markets, and 95 markets in total….

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