Google Makes Shopping Ads Free Worldwide

Google is making shopping ads free in more countries following the rollout of free shopping ads in the US earlier this year. Retailers will soon be able to run free…

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Google Ads Advertisers Can Now Capture Leads From YouTube

Google is giving advertisers new ways to capture leads by adding lead form extensions to YouTube and Discovery campaigns. Lead form extensions were first introduced last year when Google enabled…

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Coronavirus and the paid search sector: How businesses are gearing up to come out the other side

Over the past couple of weeks, paid search specialists Adthena have been sharing some fascinating insight into how the coronavirus pandemic is affecting the paid search sector in markets around…

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Google Ads Introduces New Policies for Government Documents & Services

Google Ads has new policies, going into effect in May, on advertising government documents and official services. Government documents and official services now fall under the ‘other restricted businesses’ policy,…

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Google Ads Makes it Easier to Appeal Disapproved or Limited Ads

Google Ads is launching a feature that makes it easier for advertisers to appeal policy decisions and get ads approved. It’s not always bad actors that get their ads disapproved…

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Google Ads Introduces New Reports, Removes & Combines Old Ones

Google Ads is rolling out a new set of attribution reports which are said to be simpler and more intuitive. Previously known as ‘search attribution’ reports, the new ones will…

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Google Ads Makes it Easy to Share Audience Lists Across Accounts

Google Ads is introducing an easier way for manager accounts to share audience lists across all accounts. Before today, sharing audience lists from manager accounts to sub-accounts would have required…

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Google Ads Makes it Easier to Review a Campaign’s Change History

An update to Google Ads will make it easier to determine how campaign changes impact ad performance. Going forward, advertisers will be able to view campaign changes annotated in their…

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Microsoft Advertising Updates: Responsive Search Ads, Improved Reports, & More

Updates to Microsoft Advertising this month include a broad rollout of responsive search ads, clearer performance reporting, and news regarding expanded text ads. Here’s a recap of what’s new with…

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Google Ads Makes Parallel Tracking Mandatory for Video Campaigns

Google Ads is making parallel tracking available for video campaigns, which is optional for now but will soon become mandatory. Parallel tracking is designed to improve mobile site speed by…

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