Google Ads Editor Gets New Features & Support For New Campaign Types

Google Ads Editor has been updated with support for new campaign types as well as several new features. New Campaign Types Google Ads Editor version 1.2 now supports app campaigns…

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Google Expands Shopping Ads to Over 50 New Markets, Adds New Features

Google is expanding shopping ads and introducing new features to help advertisers target shoppers worldwide. Shopping ads are now available in over 50 new markets, and 95 markets in total….

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Google Ads Officially Announces Rollout of Lead Form Extensions

Google confirmed it’s rolling out lead form ad extensions in the coming weeks, a feature that was recently spotted in testing. As we reported two weeks ago, Google has been…

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Google Ads to Improve the Optimization of App Campaigns

Google Ads is improving the way it tracks the performance of app campaigns. App campaigns use text, image, video and HTML5 assets to deliver relevant ads. Soon, Google will update…

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Google Ads Rolls Out 2 New Tools for Responsive Search Ads

Google is introducing two new tools for responsive search ads, which are now available to all advertisers in all languages. In addition, responsive search ads can now be set up…

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Paid Search Association Launches First-Ever Non-Profit to Help PPC Pros

The Paid Search Association has launched the first non-profit organization dedicated to serving the needs of paid search professionals. PSA can be found online at paidsearch.org. Its board of directors…

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Google Ads Lets Users Optimize Video Ads at the Campaign Level

Google Ads is letting advertisers set conversion actions at the campaign level for video ads. Previously, with respect to video campaigns, Google Ads users could only set conversion actions at…

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Microsoft Introduces New Ways to Target Audiences With Search Ads

Microsoft has new audience targeting solutions combining customer data with new technology to reach customers when they’re ready to buy. Here is is an overview of the new audience targeting…

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