Google Ads will provide advertisers with more transparency into the performance of smart bidding strategies. In the bid strategy report, advertisers can now view the top...
Have you ever wished you could see all digital ad types in one succinct place with visuals to remind you of what they actually look like?...
As someone who likes to think he is organized – or, as someone who at least likes to organize things – I’ve attempted to treat digital...
Google Ads Editor has been updated with support for new campaign types as well as several new features. New Campaign Types Google Ads Editor version 1.2...
Google is expanding shopping ads and introducing new features to help advertisers target shoppers worldwide. Shopping ads are now available in over 50 new markets, and...
Google confirmed it’s rolling out lead form ad extensions in the coming weeks, a feature that was recently spotted in testing. As we reported two weeks...
Google Ads is improving the way it tracks the performance of app campaigns. App campaigns use text, image, video and HTML5 assets to deliver relevant ads....
Google is introducing two new tools for responsive search ads, which are now available to all advertisers in all languages. In addition, responsive search ads can...
The Paid Search Association has launched the first non-profit organization dedicated to serving the needs of paid search professionals. PSA can be found online at paidsearch.org....
Google Ads is letting advertisers set conversion actions at the campaign level for video ads. Previously, with respect to video campaigns, Google Ads users could only...