The American Data Protection and Privacy Act, if passed, would represent federal legislation pre-empting state data privacy regulation. It’s a big deal, not least because in...
Only 11% of US businesses fully meet California Consumer Privacy Act (CCPA) requirements, according to a new study. This is actually higher than the 6% fully...
A new data privacy bill (H.R.8152) could help marketers, even as it makes targeted advertising more difficult. The American Data Privacy and Protection Act (ADDPA) would...
It’s been almost a year since Apple rolled out its Mail Privacy Protection (MPP) feature that effectively killed the open rate as an email marketing KPI....
Today’s data collection and user privacy landscape is a minefield. But it also provides important business advantages for brands and companies to address privacy concerns head-on...
Apple’s app privacy rules have resulted in 59% of mobile advertisers moving ad spend from them to Google Play and alternative Android platforms, according to a...
A basic Facebook ads product, which doesn’t use advanced targeting? How would that work? As reported by Business Insider, Meta is reportedly developing a new, privacy-friendly...
Identity resolution – the science of connecting the growing volume of consumer identifiers to one individual as he or she interacts across channels and devices –...
Meta has today published its updated Privacy Policy – formerly known as its ‘Data Policy’ – which aims to provide more clarity around the types of...
As marketers, we thrive on data.