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Meta Updates Privacy Policy with New, More Illustrative Examples and Language

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Meta Updates Privacy Policy with New, More Illustrative Examples and Language

Meta has today published its updated Privacy Policy – formerly known as its ‘Data Policy’ – which aims to provide more clarity around the types of information the company collects, uses and shares, in line with evolving privacy regulations around the world, and feedback from users and privacy experts.

As explained by Meta:

“Our goal with this update is to be more clear about our data practices; one way we’ve done this is through additional details and examples throughout. At Meta, we’ve always set out to build personalized experiences that provide value without compromising your privacy. So, it’s on us to have strong protections for the data we use and be transparent about how we use it.”

Which seems a bit rich, coming from the company that has inadvertently handed user data over to various third parties through flaws in its systems over and over again.

But Meta’s last major data breach was now several years back, and since the Cambridge Analytica scandal in particular, the company has implemented many new restrictions and control options to stamp out misuse.

The updated Privacy Policy, which goes into effect in July, aims to provide more transparency on this front, with clearer explanations as to how each element relates to your personal data security.

The more illustrative examples will help users contextualize the various scenarios in which their data can be used, which should help to improve understanding, and better enable people to take action if they choose.

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Though in order for them to do so, they’ll need to actually tap through to the Privacy Policy and view the information presented. Which most people won’t do – but Meta is also rolling out new in-app prompts to alert people to the change.

Meta Privacy Policy Update

In other words, Meta’s doing all that it can to alert people to the update, but history would suggest that, even with these prompts, only a small percentage of users will bother to check, and even fewer will update their settings as a result.

But the info is there, and it’s now presented in a way that makes it much easier to understand.

In addition to this, Meta’s also updating its Terms of Service ‘to better explain what is expected from us and those who use our platforms’.

Meta Privacy Policy Update

Finally, Meta’s also rolling out new post-level default settings, making it easier to control who can view your content on Facebook.

“Now, when someone selects a default audience, that audience selection will apply to new posts created in Facebook that they share to their timeline unless they select a different audience for a particular post. Previously, your default audience for posts matched whichever audience you chose most recently. So if you had just made a post that was available to the public, your subsequent posts would be as well. This new setting will help make sure you’re sharing with the right people in your community.

These are good updates, reflective of the evolving privacy landscape, and each will ensure that Meta’s legal team is more covered, in the case of issues, if nothing else.

And I would urge people to tap through on these new notifications to check out the updated language – because again, most people won’t, and there may be elements that get overlooked as a result.

It’s also worth noting that Meta’s updated Privacy Policy only covers Facebook, Instagram and Messenger. It does not cover WhatsApp, Workplace, Free Basics, Messenger Kids or the use of Quest devices without a Facebook account, which have their own privacy policies.

That’s an important distinction, for legal purposes, but also for general use, particularly given the rising interest in VR and the eventual metaverse shift.

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You can check out Meta’s updated policy documents here.

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LinkedIn Launches ‘Document Ads’, Offline Conversion Data Integration and More

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LinkedIn Launches ‘Document Ads’, Offline Conversion Data Integration and More

LinkedIn has announced some new ad tools to help you maximize your LinkedIn campaigns, including Document Ads, offline conversion data integration, and a new Media Library for storing and sourcing ad content.

First off, on Document Ads – as it sounds, LinkedIn will now enable advertisers to promote long-form documents direct in user feeds, which can also be made available via sign-up to maximize response data.

As you can see in this example, LinkedIn’s Document Ads provide a preview in the feed (three pages in this instance), in order to entice users to download the full research piece.

If you choose to add a lead-gen form, you can gather more insight about the people who are interested in your documents, while you can also make your document free to download from the promoted update, with LinkedIn then able to provide data on which members downloaded it.

The format could help marketers capitalize on the popularity of LinkedIn’s Carousel posting option, which enables users to share a document in a post that users can then scroll through in-stream.

LinkedIn made Carousel posts available as an official option back in July, though users had actually been creating their own document carousels for some time, by uploading a PDF as a post attachment, which essentially facilitates the same functionality.

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And the format has proven to be effective. According to insights from SocialInsider, native documents and Carousels generate 3x more clicks than any other type of content in the app (even video posts).

LinkedIn carousel example

Given this, Document Ads could be a good addition, likely worthy of an experiment the next time you have a longer piece to share in the app.

LinkedIn’s also added the capacity to include Offline Conversion data within your ad process in the app.

Offline Conversions enables you to connect the offline conversions you track via other tools directly to LinkedIn. You can manually upload CSV files directly to Campaign Manager or leverage a LinkedIn Marketing Partner. Supported partners include Adverity, HubSpot, LeadsBridge, LiveRamp, and Make.”

The process enables you to include additional performance data, like in-person transactions, phone calls, or sales in your CRM, within your LinkedIn campaign measurement and optimization process. Which could be a good way to improve response, based on data matching, helping to better focus LinkedIn’s targeting on the right elements.

Finally, LinkedIn’s also adding a new Media Library option, where you’ll be able to save all of the media elements that you use in your LinkedIn campaigns.

The media library is a single location for uploading, managing, and selecting media for ad creation, which helps you save time, drive better performance, and improve collaboration.”

Similar to media library options in other apps, LinkedIn will now provide a repository for your ad creative, which will then make it easier to reuse and repurpose ad content in new campaigns.

For example:

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You can create up to five ads at once; all you have to do is select the image or video you want to use (or re-use) from the media library and each will become its own ad. Since any marketer with the necessary permissions can access an account’s media library, it also makes collaborating with teammates within a single account much easier.”

Advertisers will be able to access the Media Library within the campaign creation process for single image ads and video ads, though you won’t be able to access it outside of this.

Some worthy additions, which could help to enhance your LinkedIn marketing approach.

You can download a guide to LinkedIn’s Document Ads here, find out more info on setting up offline conversions here, and get more insights into the new Media Library at this link.

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