Programmatic advertising has been a buzzword in the marketing industry for quite some time. But what does programmatic actually do? And how does it differ from...
Did you know that programmatic advertising, a now-ubiquitous element in digital marketing, have their roots stretching back almost 30 years? From its humble beginnings, programmatic advertising...
Programmatic SEO refers to the creation of keyword-targeted pages in an automatic (or near automatic) way. It provides a way for companies to create thousands of...
This week, we noticed that many, but not all, of the Google rank tracking tools were cooling, but then later this week, the SEO chatter heated...
Programmatic advertising has been a buzzword in the marketing industry for quite some time. But what does programmatic actually do? And how does it differ from...
Organizations of all sizes and industries stand to learn about and explore the world of programmatic advertising. But for those that might have more limited resources...
For nine months last year Gannett, publisher of USA TODAY and other news outlets, ran billions of ads in places that weren’t what the buyers wanted....
NBCUniversal has unveiled a self-serve programmatic ad portal for its Peacock TV streaming service, allowing greater access for businesses of all sizes. What it does. Scheduled...
“The consumer is something we’re trying to figure out,” said Ryan Phelan, managing director of RPE Origin, in his presentation at The MarTech Conference. “They consume everything...
MiQ, a programmatic media partner for brands and agencies, has announced a set of capabilities to support advertising performance in a post-third-party cookie environment. The package...