Media ad spend in 2023 will grow 5.9% overall, year-over-year, according to IAB’s ad budget outlook. IAB highlights several high-growth categories, led by B2B (up 20.8%),...
Twitter has announced an expansion of its Campaign Planner element in Twitter Ads, providing more insight into projected performance before you launch your promotions. As you...
The global social media advertising market is expected to reach $262 billion by 2028, up from $103 billion in 2020, according to a new report by...