Twitter Image — © AFP Former US president Donald Trump vowed he would not be returning to Twitter if his account was reinstated following the purchase of...
Reuters is reporting this morning that Twitter’s board may announce its acceptance of Elon Musk’s offer to purchase Twitter for $54.20 per share. The news agency...
This week’s news about the purchase of TV-ratings giant Nielsen is spotlighting ongoing problems with its products and raising questions about the company’s value. What happened....
Today, Omnicom Group announced a multi-year agreement with purchase behavior and data company Affinity Solutions, putting to work their data from over 7 billion credit and debit...
A global research study finds TikTok is a key part of consumers’ path to purchase, where are increasingly discovering and buying new products. The study aims...
TikTok has published a new report which provides fresh insights into the role that its platform plays in the evolving path to purchase, and how TikTok...
The use of AI in marketing allows businesses to understand customer demand for their products and their willingness to purchase them. Predicting the purchase intent of...