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Trump rules out Twitter return as Musk announces $44 bn purchase

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Trump rules out Twitter return as Musk announces $44 bn purchase


Twitter Image — © AFP

Former US president Donald Trump vowed he would not be returning to Twitter if his account was reinstated following the purchase of the platform by tech billionaire Elon Musk, announced on Monday.

The Republican leader said he would be using his own site, Truth Social, although he appears only to have posted once since its launch in February.

“I am not going on Twitter, I am going to stay on TRUTH,” Trump said, according to FoxNews.com, adding that Musk was a “good man” who would improve the service.

“We’re taking in millions of people, and what we’re finding is that the response on TRUTH is much better than being on Twitter. Twitter has bots and fake accounts, and we are doing everything we can,” he told the network.

Trump was banned for life from Twitter — and impeached for a second time — following the January 2021 assault on the US Capitol by his supporters, with the company citing the “risk of further incitement of violence.”

The California-based platform has been dogged by complaints from conservatives that it was biased against them and violating their free speech rights with suspensions for rule-breaking.

Lawmakers have called for the modification or repeal of a 1996 law shielding social media platforms from liability over their content moderation practices and for the postings of third parties.

Musk, whose immense wealth stems from the popularity of Tesla electric vehicles, as well as other ventures, struck a deal Monday to buy Twitter for $44 billion, the company announced.

A self-proclaimed “free-speech absolutist,” he is expected to take a less robust approach to regulating content, and analysts have speculated that he may reinstate accounts of Trump and allies who have fallen afoul of the rules.

Trump appeared to have spoken to Fox News before he was aware of Musk’s purchase. But progressive group Media Matters for America had already warned that the former president could return.

“Any negotiations to sell Twitter to Musk must include clear enforceable mechanisms to uphold and maintain existing community standards, including the removal of those who violate those standards,” the group’s president Angelo Carusone said in a statement.

Trump struggled to pronounce the name of his social media platform during a rally in Ohio on Saturday, appearing to refer to it as “something called trove, Truth Central.”

He took several weeks to post after its launch in February.

More than one million users downloaded the app after its launch but interest appears to have waned amid technical glitches and long wait times to access accounts.



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Twitter Publishes 2023 Marketing Calendar to Assist with Campaign Planning

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Twitter Publishes 2023 Marketing Calendar to Assist with Campaign Planning

Looking to map out your content calendar for the year ahead?

This will help – Twitter has published its annual events calendar, which highlights all of the key dates and celebrations that you need to keep in mind in your planning.

The interactive calendar provides a solid overview of important dates, which could assist in your strategy. You can also filter the list by region, and by event type.

Twitter marketing calendar 2023

You can also download any specific listing, though the download itself is pretty basic – you don’t get, like, a pretty calendar template that you can stick on your wall or anything.

Twitter marketing calendar 2023

Twitter used to publish downloadable calendars, but switched to an online-only display a couple of years back. Which still includes all the same info, but isn’t as cool looking.

Either way, it may help in your process, as you map out your 2023 approach.

In addition to this, Twitter’s also published an overview of some of the major events that it’ll be looking to highlight in the app throughout the year, along with a pitch to advertisers, amid the more recent chaos at the app.

As per Twitter:

We’re moving more quickly than ever, and we’re still the place people turn to see and talk about what’s happening. A great example is the recent FIFA Men’s World Cup. We saw a whopping 147B impressions of event-related content on the platform, up nearly +30% from 2018. We also generated 7.1B views on World Cup video1, with everything from memes to nail-biter outcomes to history being made.”

There’s also this:

Not only is Twitter alive with content and conversation around big moments, but we are also growing. We saw global mDAU acceleration in Q4 to 253.1M, driven by an average sign-up rate of more than 1 million new daily users across Q42.”

That’s the first official usage stat Twitter has shared since Elon Musk took over at the app, and is a significant jump on the 238 million mDAU that Twitter reported in Q2 last year, its last market update before the sale went through.

It’ll be interesting to see if that usage level holds, as Twitter works through its latest changes and updates.

You can check out Twitter’s 2023 marketing calendar here.



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‘Stop the hate’ online, UN chief pleads on Holocaust Day

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A person visits the Holocaust Memorial, in Berlin, Germany on January 27, 2023, on International Holocaust Remembrance Day

A person visits the Holocaust Memorial, in Berlin, Germany on January 27, 2023, on International Holocaust Remembrance Day – Copyright AFP Michal Cizek

The UN secretary-general warned of social media’s role in spreading violent extremism around the globe as he marked Holocaust Remembrance Day on Friday, urging policy makers to help stop online hate.

Antonio Guterres said parts of the internet were turning into “toxic waste dumps for hate and vicious lies” that were driving “extremism from the margins to the mainstream.”

“Today, I am issuing an urgent appeal to everyone with influence across the information ecosystem,” Guterres said at a commemoration ceremony at the United Nations. “Stop the hate. Set up guardrails. And enforce them.”

He accused social media platforms and advertisers of profiting off the spread of hateful content.

“By using algorithms that amplify hate to keep users glued to their screens, social media platforms are complicit,” added Guterres. “And so are the advertisers subsidizing this business model.”

Guterres drew parallels with the rise of Nazism in 1930s Germany, when people didn’t pay attention or protest.

“Today, we can hear echoes of those same siren songs to hate. From an economic crisis that is breeding discontent to populist demagogues using the crisis to seduce voters to runaway misinformation, paranoid conspiracy theories and unchecked hate speech.”

He lamented the rise of anti-Semitism, which he said also reflects a rise of all kinds of hate.

“And what is true for anti-Semitism is true for other forms of hate. Racism. Anti-Muslim bigotry. Xenophobia. Homophobia. Misogyny”

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Weird of the Week

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Weird of the Week

What happened when six doctors swallowed Lego heads for science, and the results of Santa’s DNA test. Plus, is Dolly Parton really recording an album with Slipknot?

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