Microsoft Advertising this month opened a new beta with a new redesigned platform. Microsoft is inviting all advertisers to move to the new platform via this...
Traffic is the currency of our digital world—the more traffic your website gets, the greater chances you have of making money, building brand connections, and persuading...
Hi friends! Today’s thrilling post will be a follow-up piece to a post I wrote some months ago about YouTube Lead Form Ads for PPC. I...
Most of us are aware of Google Ads auto-tagging but don’t know how it works. What does auto-tagging do and why is it important in your...
Search has gone through an evolution. As marketers, we used to be focused on keyword targeting and what someone was searching for at that time. But...
Ongoing PPC search campaign analyses are crucial to improve performance and cut wasted spend. Extensive analysis should always be performed upon acquisition of new accounts, but...
When that reality was, though, was a matter of extreme debate ~ Iliad & Odyssey The idea of Paid Search and SEO being one, has been...
Search Query Reports (SQRs) can be overwhelming, but they are a really important tool for your paid media campaigns. You should be using them to do...
Being an account manager at an agency, you come across many different scenarios. Just like snowflakes, there are no two accounts that will ever be the...