While being with Hanapin (now Brainlabs!) for five and a half years, I can honestly say that I love my career. Recently, I began a transition...
eMarketer today forecasted a decline between 8.7% and 14.8% in search advertising spending, in H1 2020. This is about $6 billion to $8 billion less than...
Looking for a way to drive customers through the front door? Welcome to the world of Google Local campaigns. Designed to promote your businesses’ stores across...
As many of you know, B2B companies have longer customer cycles. They can range from a month to six months to a year. It is important...
Connecting Google Ads and Google Analytics accounts offer several benefits to digital marketers. Analytics is a truly powerful and robust platform that will allow you to...
Search term reports are now available for Sponsored Brands, Amazon last month announced. Search term reports give visibility into the search terms that are entered by...
It’s easy to get tunnel vision when thinking about organic and PPC strategy. While they play in the same space, often different agencies (or people) are...
Google last week launched a new version of the Removals report in Search Console. The Removals report in Search Console enables webmasters to block pages or...
Target CPA bidding is Google’s fully automated bid setting that allows account managers to set a target cost per acquisition for their campaigns. Google considers historical...
Google Ads trademark issues can cause delays to your campaign if you are trying to run on trademarked terms and also cause issues when other advertisers...
