Lead generation advertisers face many challenges including balancing quality leads vs. quantity of leads, abandoned lead forms, and optimizing campaigns to find quality leads. When it...
Changing circumstances can force you to confront the future. Planning ahead is essential and can better prepare you for what comes next. While a model won’t...
Coronavirus seems to be the topic of every news channel, industry, etc. So it is no surprise that it’s the primary topic of discussion PPC as...
If you’ve found your way to this blog post, you’re likely like me in the sense that you’re curious about Google’s audiences and how they’re created....
Google today announced that is introducing free listings on the search results on the Google Shopping tab. Free listings will appear in the U.S. before the...
While being with Hanapin (now Brainlabs!) for five and a half years, I can honestly say that I love my career. Recently, I began a transition...
eMarketer today forecasted a decline between 8.7% and 14.8% in search advertising spending, in H1 2020. This is about $6 billion to $8 billion less than...
Looking for a way to drive customers through the front door? Welcome to the world of Google Local campaigns. Designed to promote your businesses’ stores across...
As many of you know, B2B companies have longer customer cycles. They can range from a month to six months to a year. It is important...
Connecting Google Ads and Google Analytics accounts offer several benefits to digital marketers. Analytics is a truly powerful and robust platform that will allow you to...
