B2B Paid Strategy: In It for the Long Run

As many of you know, B2B companies have longer customer cycles. They can range from a month to six months to a year. It is important when crafting your digital…

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How To View Google Ads Data In Google Analytics

Connecting Google Ads and Google Analytics accounts offer several benefits to digital marketers. Analytics is a truly powerful and robust platform that will allow you to gain additional insight into…

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Utilizing Organic Search to Expand PPC Coverage

It’s easy to get tunnel vision when thinking about organic and PPC strategy. While they play in the same space, often different agencies (or people) are driving strategy and day…

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Google launches a new version of the Removals report in Search Console

Google last week launched a new version of the Removals report in Search Console. The Removals report in Search Console enables webmasters to block pages or images from appearing in…

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Google Ads Target CPA Bidding: Benefits & Drawbacks

Target CPA bidding is Google’s fully automated bid setting that allows account managers to set a target cost per acquisition for their campaigns. Google considers historical account conversion data and…

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Google Ads Trademark Policies: What You Need To Know

Google Ads trademark issues can cause delays to your campaign if you are trying to run on trademarked terms and also cause issues when other advertisers are violating your trademarked…

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Session 1 & 2 at the PPC Hero Summit Features Google, Microsoft, and Taboola

The 2020 PPC Hero Summit will take place in about 3 weeks and we have a jam-packed schedule for the online event! Kicking off the event at 11am EST will…

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Google Search

Images Are Going To Infiltrate Google Search – And Other Hot Takes For 2020 [Video]

Do you ever want to compare notes on the PPC media industry with people outside of your company? Do you ever want to hear what other paid media experts are…

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Google launches a new Publisher Center

Google last month launched a new Publisher Center. Google merged Google News Producer, and Google News Publisher Center into Publisher Center. Google News Producer, now discontinued, was mainly used for…

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