The Definitive Search Campaign QA Checklist

If there’s a box that can be checked, I’m in! I have a checklist for just about everything, including a checklist for my checklists. There’s something very satisfying about ticking…

Read more »

Google Policy Ad Disapprovals: A Story of False Flags

Having your ads disapproved for whatever reason can be a big roadblock for account success. These disapprovals lead to a loss of time when you have to research the policy…

Read more »

Google Ads opens a beta for Lead Form Extensions on Search

Google Ads this week opened a beta for the Lead Form Extensions, a new ad extension that enables advertisers to display a form submission directly on Google Search. Lead Form…

Read more »

Negative Keywords: How to Use Them and Why They’re Important

Chances are that if you’re reading this blog post right now, you’re at least familiar with the fundamentals of PPC. If not, check out this awesome blog post to get…

Read more »

Facebook adds Search Ads into the Ad Placements

Facebook this month included the ad campaigns using Automatic Placements on the Facebook Search Results. There is a limitation: the feature is only available to English and Spanish search terms….

Read more »

Microsoft opens a new beta with a redesigned Microsoft Advertising platform

Microsoft Advertising this month opened a new beta with a new redesigned platform. Microsoft is inviting all advertisers to move to the new platform via this form. According to Microsoft,…

Read more »

How to Diversify Your Marketing Traffic Sources and Why You Should

Traffic is the currency of our digital world—the more traffic your website gets, the greater chances you have of making money, building brand connections, and persuading past customers to shop…

Read more »

YouTube For Action Leads Form Ads: Early PPC Results

Hi friends! Today’s thrilling post will be a follow-up piece to a post I wrote some months ago about YouTube Lead Form Ads for PPC. I highly recommend giving that…

Read more »

What The gclid?

Most of us are aware of Google Ads auto-tagging but don’t know how it works. What does auto-tagging do and why is it important in your Google Ads account?  Auto-tagging is…

Read more »

[Hero Academy Video] Targeting the Right Audience in Microsoft Advertising

Search has gone through an evolution. As marketers, we used to be focused on keyword targeting and what someone was searching for at that time. But now the focus has…

Read more »