How To Calculate Effective Click-Thru Rate
When evaluating click-through rate (CTR) for keywords in Google Ads, we tend to forget that what we are looking at is not really giving us the full picture of what…
What Marketers Need to Understand About Automated Bid Algorithms
In conversations with clients, I find myself using a phrase like, “We can do that, but we need to make sure we grease the wheels of the machine first.” What…
Taking a PPC holiday: how to take a break from your ads without disaster
Sometimes the world can be overwhelming – this year, in particular, has taught us all that. We recognise the need to take a step back from work, relax and readjust,…
How to Best Leverage DSAs with Search Campaigns
Dynamic Search Ads, or DSAs, have been around for a while, but most advertisers are not utilizing them to their full potential. If you are managing or running a Google…
Three Basic Categories of Google Ads Bidding
There are only two certain things in life: death and Google Ads updates. Google makes updates to its ads platform on a monthly basis and most of these are small…
Click Share Vs Impression Share – Which One Should You Care About?
The more aggressive your bids are, the more impression share you own, the more conversions you get. Simple, right? Well, not quite… Let’s start by breaking down what the famous…
Audit Google Display Placements Like a Boss
Auditing your display campaign is something that when I started out in the PPC world, I had no idea why or what to do. “It’s getting tons of impressions! Why…
PPC News: Keeping Pace with the Industry
The digital marketing landscape is constantly changing. Being a good digital marketer means keeping tabs on these changes so you’re marketing strategy can keep up too. This blog will cover…
The Top 50 Most Influential PPC Experts [2020]
Every year, PPC Hero releases The Top 25 Most Influential PPC Experts. We develop and share the Top 25 list to show our gratitude for those in our industry who…
Google adds a report for Special Announcements in Search Console
Google yesterday added a report in Search Console for sites that have implemented SpecialAnnouncement structured data. Google adopted the SpecialAnnouncement markup last month, enabling websites to show announcements on search…