YouTube to pilot test shopping from livestreams with select creators
YouTube will begin pilot testing a new feature that will allow viewers to shop for products directly from livestream videos. The feature will initially launch with just a handful of…
How Google’s Search Engine Really Works (A Peek Under The Hood)
Google’s search engine is technically complex. There are hundreds (maybe even thousands) of different factors taken into account so that the search engine can figure out what should go where. It’s…
Technical SEO Audits: Tips For Successful Implementation
According to BrightEdge, 68 percent of all online experiences start with a search engine, and 53 percent of website traffic comes from organic search. Yet, only 0.78 percent of these…
Master Your Bid Strategies In Google Search Ads 360
Many advertisers are moving to Google Search Ads 360 (SA 360) to more effectively automate and manage their paid advertising. SA 360 has a slew of features that either aren’t…
How To Calculate Effective Click-Thru Rate
When evaluating click-through rate (CTR) for keywords in Google Ads, we tend to forget that what we are looking at is not really giving us the full picture of what…
What Marketers Need to Understand About Automated Bid Algorithms
In conversations with clients, I find myself using a phrase like, “We can do that, but we need to make sure we grease the wheels of the machine first.” What…
Taking a PPC holiday: how to take a break from your ads without disaster
Sometimes the world can be overwhelming – this year, in particular, has taught us all that. We recognise the need to take a step back from work, relax and readjust,…
How to Best Leverage DSAs with Search Campaigns
Dynamic Search Ads, or DSAs, have been around for a while, but most advertisers are not utilizing them to their full potential. If you are managing or running a Google…
Three Basic Categories of Google Ads Bidding
There are only two certain things in life: death and Google Ads updates. Google makes updates to its ads platform on a monthly basis and most of these are small…
Click Share Vs Impression Share – Which One Should You Care About?
The more aggressive your bids are, the more impression share you own, the more conversions you get. Simple, right? Well, not quite… Let’s start by breaking down what the famous…