In part one, we got to learn about David Iwanow and why it is important to reinvent yourself in this space, over and over again. In...
In the opening week of the US Justice Department’s antitrust case against Google, the search company faced allegations that it strong-armed partners into deals that cemented...
A picture is worth a thousand words. But, are words always worth the effort you put into them? You can write the most compelling copy your...
Google Ads has launched a new feature to assist advertisers in optimizing their YouTube campaigns Known as Creative Guidance, this innovative tool is now available through...
Whoever thought the days of dial-up Internet would be so far behind us that we could be writing about the best AI tools for business. And...
PPC optimizations are critical to improve your paid search advertising campaigns’ performance. Before we get into our top tips, what exactly is PPC optimization? After paid...
As a marketing pro, you know how tough it can be to capture the attention of potential clients and keep them. There are more than 10,700...
Photo by Stephen Phillips – Hostreviews.co.uk on Unsplash Affiliate marketing can be an amazing way to make money online. While the concept of affiliate marketing may...
It’s now easier than ever to promote an app, thanks to Google App Install campaigns. This campaign type has both advantages and disadvantages when trying to...
Following a successful Prime Early Access Sale last fall, Amazon is once again getting a headstart on the holidays with a new savings event—Prime Big Deal...
