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Ready To Start A Monetized Blog? Five Monetization Pathways To Consider

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Ready To Start A Monetized Blog? Five Monetization Pathways To Consider

By Amine Rahal, a tech entrepreneur and writer. He is currently the CEO of IronMonk Solutions.

I’ve been in the digital marketing game for multiple decades now. I have had the unique privilege of witnessing the industry mature and develop into what it is today—a highly competitive and saturated space, yet one in which many hardworking people can earn a decent living.

This is especially true for blogs. While it may seem like everyone and their grandmother has some sort of blog these days, the fact is that not everyone is adept at monetizing them.

The good news is that, in my experience, monetizing a blog isn’t as difficult as many people assume. For myself and my clients, I’ve focused on five key monetization pathways that have served me well over my career. In this article, I’ll explain what each of them is and how to capitalize on them.

1. Advertising Revenue

Once you have built a website generating high organic search traffic, you can start making money from advertising revenue. These ads are generally of the pay-per-click variety, where advertisers pay out different rates depending on the product’s or service’s niche.

The main player in this space is Google Ads (formerly AdWords), which has dominated this market segment for a long time.

Generally, you can earn between $0.01 and $0.30 per click by taking this route. The best part about it is that it’s almost entirely hands-free: You sign up with Google Ads, Microsoft Advertising, Raptive or any other provider and let the advertisements generate clicks.

Note that your website visitors may see this form of monetization as intrusive and annoying. If you decide to take this route, keep your ad usage limited and tasteful so that you keep your page’s UX/UI intact.

2. Affiliate Marketing

Affiliate marketing has been the big money-maker for myself and my clients. However, it takes time and effort to be able to pull this monetization lever.

In essence, it involves building a popular niche website and then including tracked hyperlinks to third-party products or services whose providers pay you a commission for each sale you bring to the company. A niche website could be about just anything—from pet food to sporting goods to financial products and everything in between.

Success in this monetization pathway can generate significant revenues per month for well-optimized affiliate blogs in a high-volume niche. The downside, however, is that you need to create a lot of high-quality content on your blog and build lasting relationships with affiliate companies in order to insert tracked hyperlinks into your content.

While building your website, you may want to start with affiliate programs that have a low barrier to entry.

3. Sell A Service

At the very least, you can sell consulting services. Chances are good that if you run a successful blog with a good number of organic visitors, there are potential customers out there looking to learn from your expertise.

Popular website builders like WordPress, Wix and Squarespace have simple plug-ins that allow you to add a checkout function to your blog. Offering consulting services—or any service, online or otherwise—is a simple method of blog monetization.

Typically, I see consultants command $50 to $250 per hour, but your earning potential is only limited by your level of expertise and your ability to market yourself as a leader in your field.

4. Sell A Course

You can think of this one as a scaled-up version of selling a service. However, instead of one-on-one consulting, you sell a group course. This has the obvious benefit of multiplying the amount that you can earn on a per-hour basis but demands much greater effort from the course provider.

Before you launch a course, you need to build one. This requires creating written and graphic materials (often delivered via encrypted PDFs that can be unlocked with a password) that you pair with group conferences or seminars that go over the written materials in greater depth.

There’s no need to use a middleman to take this monetization route. While Udemy and Skillshare can help you build your course platform, you can offer a course sign-up function within your blog and get the ball rolling on your own.

5. Flipping

My last suggestion is to consider “flipping” your website on online marketplaces. There’s a huge market of both buyers and sellers looking to purchase blogs that generate high amounts of traffic.

I’ve found that most blog buyers consider a site’s monthly revenue when determining how much to offer for it. Therefore, you should already have monetized your site before you decide to cash out.

Finding A Monetization Strategy That Works

There’s no clear pathway to blog monetization. Rather, your strategy should appeal to your website’s natural strengths and your strengths as a blog creator. If your website has a particular niche that is well-suited for selling products, consider running ads or creating affiliate content.

On the other hand, if you feel like you could make for a better product, consider selling a course or a consultation. This way, you can share your domain expertise with an audience for a fee.

Once you have successfully monetized your site, you can cash out by flipping it on an online marketplace and then, well, rinse and repeat by starting a new blog from scratch.

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This 20-Year-Old’s Summer Side Hustle Earned $150,000

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This 20-Year-Old's Summer Side Hustle Earned $150,000

This Side Hustle Spotlight Q&A features 20-year-old college student Jacob Shaidle, founder of Ontario-based barbecue cleaning business Shaidle Cleaning. Responses have been edited for length and clarity.

Courtesy of Shaidle Cleaning. Jacob Shaidle.

What was your day job or primary occupation when you started your side hustle?
I was a 15-year-old high school student when I started my side hustle, Shaidle Cleaning. I always liked physical labor, so this was a natural fit. Before I started my business, at the age of 14, I worked full-time summers at a tree farm, but when my parents told me I had to pay my way through university, I wanted to make more than minimum wage to ensure I could pay tuition. I was shocked when I found out how expensive school really was! Today, I am a full-time university student during the school year and a full-time business owner during the summer. I plan on pursuing Shaidle Cleaning full-time after I graduate.

Related: This 52-Year-Old Started a Side Hustle That Brings People Joy — and It Earns Up to $30,000 During Wedding Season: ‘There Was Real Demand’

When did you start your side hustle, and where did you find the inspiration for it?
I started Shaidle Cleaning in the summer of 2021. My mom asked me to clean our barbecue at home and suggested that I go knocking down the street after I did such a good job. My parents mentioned cleaning neighbors’ grills to make more money than what I made at the tree farm. I never would have thought to start a business cleaning grills if they didn’t suggest it!

What were some of the first steps you took to get your side hustle off the ground?
I needed the proper cleaning supplies to get Shaidle Cleaning off the ground. Luckily, I already had a pressure washer at home from my Dad, and I spent $400 on other equipment (100% of my savings at the time). That first summer in business, I put everything into two grocery bags and walked about a half-mile radius from my house to clean grills — I didn’t have my driver’s license or a car, so walking was my only option. By the second summer, I made enough money to buy my own car, which allowed me to expand my service area and double my revenue.

Related: She Started a Creative Side Hustle That Made $100,000 in 10 Months — Now It Earns Up to $10 Million a Year: ‘Find Your Niche’

What were some of the biggest challenges you faced while building your side hustle, and how did you navigate them?
My three biggest challenges with the business have been ensuring amazing quality even after hiring people, maintaining a great online presence and managing such a high volume of clients. To ensure quality of service, I found that good, well-planned training was very important. Even more important, though, was hiring hardworking, passionate people — people who had similar goals and mindsets as me and could work toward a shared goal. Having an amazing team has been the driving factor in our business’s success.

Maintaining a great online presence is really challenging as a small business competing against all these “sharks” with more clients and money to outspend us on ads. With the help of my friend Aran Giffen, we have been able to establish a great online presence, selling people on the story and our youth, passion and drive rather than the actual service we provide. We want to make it clear that we are all students with the goal of helping other students, and that is how we present ourselves.

Lastly, going from managing 100 clients a summer to more than 700 has been a huge jump. As the owner, I want to have personal conversations with each client, get them excited about the service and make sure they have the best experience every time. Unfortunately, there just isn’t enough time in the day for me to do that. Instead, I have utilized the great personalities of my own workers to message, follow up and ensure the happiness of customers. We have also made client management easier with Jobber, which automatically stores all of our clients’ information, sends automated messages and keeps everything organized for me as the owner.

How long did it take you to see consistent monthly revenue? How much did the side hustle earn?
Since this is a seasonal business, I work hard each summer to ensure I increase my revenue from the previous season. In my first two months of operation in 2021, I made $5,000. The following summer, when I had my car, I doubled my revenue to $10,000. These were two-month summers in grades 11 and 12. In my first university summer, I hit my first $10,000 month and finished the summer with around $30,000.

This summer, which was my fourth summer in business, we did $100,000 in revenue in 75 days, ending the summer with roughly $150,000 in top-line revenue. As a one-man operation, it wasn’t too challenging to see consistent revenue in the summers. This is because I would typically knock on doors for one or two days to fill up my schedule for the week. This past year, we had seven technicians and 20 people in total, so it was much more challenging to stay consistent with the revenue. We had to learn quickly how to train employees, manage our sales team and deal with hundreds more customers. My best friend, Aran Giffen, has been a huge help in ensuring revenue stays consistent by managing our website, reach-out and online ads.

Related: The Side Hustle She Started in a High School Locker Room Hit Multimillion-Dollar Revenue — and Taylor Swift Is a Fan: ‘Invest in Yourself’

What does growth look like now?
I’ve been able to expand my one-man side hustle into a thriving business that has allowed me to hire dozens of high school and university students, helping them pay for their own education. With a growing, passionate and hard-working team, we aim to eventually break seven figures in revenue. Automation is a large part of being able to scale a business. We recently automated our customer communications by partnering with Jobber last summer, which has helped us tremendously. This partnership has allowed us to expand our customer base to hit 1,000 grill cleanings and six figures in revenue this year. Before Jobber, I spent a lot of my time scheduling cleanings and manually sending reminder messages to customers about their appointments — it ate up most of my day. Jobber completely takes that over by allowing customers to book their appointments online, automating reminder messages and sending invoices at the end of our service, which has freed up my time to focus on growing the business. We wouldn’t have been able to hit six figures in revenue or hire employees without this partnership.

What do you enjoy most about this side hustle?
By far, the most rewarding part of owning Shaidle Cleaning has been enabling my employees to afford their tuition and university costs. I am so proud of my team and happy with what we have accomplished so far, and I sincerely only want what is best for them. We are building a company around hardworking, dedicated and passionate students, and I value their work and effort more than anything else. My business is so much more than just cleaning grills — we’re creating a tight-knit community of students and helping them build and grow as people.

Related: She Started a T-Shirt Side Hustle as a Recent Grad Working at ‘People’ Magazine. It Led to a DM From Levi’s and $400 Million.

What’s your advice for others hoping to start successful side hustles of their own?
Find great people to surround yourself with. I used to think it would be so great to reach my big dreams on my own — more rewarding, efficient and impressive. But I was totally wrong. One of my favorite parts of my job is meeting new people who can help and enable me in different ways. It is much more rewarding to gather a group of people around a singular goal and lead them all to success than it is to do it alone. It is way quicker to build off the amazing knowledge of others to propel yourself forward in business, and it is more impressive to stick with the plan with the people around you than to hike up the mountain alone, leaving people behind.

With this message, there are four very important people I would like to mention who have helped me do amazing things in business. Aran Giffen, Brendan Quinlan and my parents. Aran joined along for the ride in year three and has been one of Shaidle Cleaning’s biggest assets. Brendan has acted as my mentor for just over a year now and has given me more knowledge, skills and advice than anyone else in business. Along with my mom and dad — who have always been by my side encouraging me no matter what and have had the pleasure of watching this grow since the very first BBQ — I am eternally grateful for these people and only wish to continue growing with them.

This article is part of our ongoing Young Entrepreneur® series highlighting the stories, challenges and triumphs of being a young business owner.

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He Overcame Dyslexia and Built a $1 Million Language Learning App

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He Overcame Dyslexia and Built a $1 Million Language Learning App

Entrepreneur Ventures is an early-stage venture capital firm partnered with Entrepreneur Media that is dedicated to backing passionate and innovative founders as early as day one. In this series, we are profiling the amazing entrepreneurs that Entrepreneur Ventures is working with to share their insights on building and growing a thriving business.

Michael Peled is the co-founder and CEO of Singit, an immersive English education platform that teaches the language through music. “People pick songs that they like, then select words in the lyrics for instant translation, and expand their vocabulary faster and easier,” Peled explained on a call with Entrepreneur.

SingIt is currently being used by 500,000 students across 12 countries and has recently surpassed $1 million in annual recurring revenue. “With our new consumer channels, especially focusing on the Latino population in the U.S., and over 5,000 paying customers, we’re poised to disrupt the market,” Peled says. Read on to learn more about the innovative teaching tool, and the driving force behind the 23-year-old tech founder’s passion for learning.

Please give us the company elevator pitch.
SingIt is transforming English language education by integrating AI-driven technology with a library of over 5 million songs. We deliver personalized learning experiences, tailored to each learner’s needs, turning the most addictive apps into powerful tools for mastering language.

What gave you the idea?
My father learned English in the ’70s from John Lennon and Bob Dylan songs. This sparked my realization that music could be an incredible tool for language learning, particularly for people like myself with dyslexia. I had to work eight times harder in school to achieve the same results as my peers. This determination, combined with having entrepreneurial parents who always believed in me, propelled me forward. I firmly believe that having just one person who pushes and supports you can make all the difference.

Related: Teacher’s Successful Side Hustle Made Over $22K in One Month

How did you get started?
I developed SingIt as my final project in a gifted kids program at the Weizmann Institute. It grew into an app now used by 500,000 students globally, and it’s been approved by Ministries of Education worldwide.

What kind of training did you have before developing Singit?
By the age of 17, I was mining Ethereum on my school’s lab computers, but that’s not where my business success stems from. My passion for technology and curiosity about how money is made started when I was 9. Though I’m not materialistic and consider myself quite frugal, I was always drawn to entrepreneurship. By 16, I was earning over $100K a year photographing events while others partied. Growing up in a family of investment bankers also opened doors to key relationships, including a mentor who introduced me to underwriting.

Related: How This Entrepreneurial Couple Is Revolutionizing Brand Loyalty

Ultimately, my success came from being relentlessly curious, always seizing opportunities, and having a strong desire to learn from others. Since then, my focus has been on creating lasting impact, not just financial gains. SingIt’s mission is to democratize education and make learning accessible for everyone.

What do you hope to accomplish with SingIt?
I want SingIt to become a cornerstone of education, enabling millions of children to learn English in a fun, engaging, and accessible way. My goal is for English to become a second language globally. In many countries, fluency in English can increase one’s salary by up to four times and open new opportunities, especially in poorer regions, connecting them to the global economy.

What is your best advice for entrepreneurs who are pitching investors?
Persistence is key. Be relentless in pursuing your vision and ensure that your product solves a real problem. For instance, when securing music licenses for SingIt, I didn’t stop until I won over the biggest players in the industry.

Do you have a personal mantra that helps keep you motivated?
Be prepared to outwork everyone in the room, including your toughest competitors. True success demands relentless effort, grit, and unwavering perseverance. Every obstacle is an opportunity to rise above. Remember: “If you will it, it’s not a dream.” Lead with passion, push your limits, and show the world what’s possible when you refuse to give up.

Related: All True Entrepreneurs Share This One Personality Trait, Says the Founder of Spicewell

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CVS Is Laying Off Thousands in Cost Cutting Initiative

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CVS Is Laying Off Thousands in Cost Cutting Initiative

CVS Health is laying off around 2,900 people to cut costs, the company announced on Tuesday.

“We’ve embarked on a multi-year initiative to deliver $2 billion in cost savings by reducing expenses and investing in technologies to enhance how we work,” a spokesperson said in a statement, per CNN.

Related: ‘Tough Day For All of Us:’ Intel CEO Announces Layoffs Affecting 15,000 People

Experts say several factors are causing the industry to struggle as a whole, including online shopping. Consumers are buying toiletries and personal items from Amazon, Walmart, and other large online retailers. Meanwhile, big box stores like Costco are cutting into what was once considered staple buys at drugstores, like toilet paper and snacks.

CNN also reports that Dollar General’s growing market is causing slower sales at drug stores in rural areas. Falling reimbursement rates for prescription drugs are also a big factor.

Related: Apple Just Conducted a Rare Round of Layoffs. Here Are the Teams and Roles Affected.

“Our industry faces continued disruption, regulatory pressures, and evolving consumer needs and expectations,” the spokesperson said. “The reductions will not impact front-line jobs in our stores, pharmacies and distribution centers.”

“The vast majority of impacted colleagues will be notified this week,” the CVS spokesperson added.

The cuts will affect around 1% of CVS’s total workforce.

On Monday, the Wall Street Journal reported that CVS has been exploring the possibility of breaking up the company.

Reuters reported that the move would potentially separate its retail and insurance units.

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