As an industry in a constant state of flux – thanks to changing algorithms, user needs, and competitor content – search engine optimization is a field...
30-second summary: From my experience, every SEO has struggled to get buy-in on a recommendation at some point An SEO’s job has changed a lot in...
In 2016, the U.N. declared that access to the internet is a human right. This decision was made on the understanding that the internet is a...
Are you tired of bidding on jobs, only to be told you’re “too expensive?” Are you having problems making ends meet, and “feast or famine” mode...
Not sure how to best communicate to users and search engines that the requested URL is unavailable? Here’s how to do a redirect via Javascript. The...
30-second summary: Relying on pay-per-click (PPC) advertising for short-term gains and neglecting organic marketing will prove ineffective Before pumping any money into SEO strategy, a business...
In a Google office hours hangout, Googlers answer the question of whether or not to try ranking for zero search volume keywords. The person asking the...
You’ve heard the saying, “content is king.” And it’s true – good content is still key to a successful website. But what makes good content? How...
30-second summary: As third-party cookies will eventually phase out and marketers search for alternate approaches, they may find themselves lost in a sea of data when...
Ecommerce is expected to grab even more of the retail pie, with a projected growth of nearly $11 trillion between 2021 and 2025. An increasing number...