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As SEO professionals and marketers, we tend to be obsessed with data. And rightfully so. Good, clean data can tell a story. It gives you insights...
The synergy between paid search (SEM) and natural or organic search (SEO) remains a popular topic due to the many benefits a business can experience from...
You’ve probably heard the term “authority” thrown around a lot when it comes to search engine optimization (SEO). But what does it mean exactly? And if...
Remarketing has become ubiquitous across the web, as users frequently gripe about endless ads chasing them around the web after viewing a product once. Yet, when...
Recently Google recommended strongly against using dynamic rendering as a workaround for JavaScript sites going forward, Google updated its help documentation to strongly say not to...
In digital marketing, it’s so easy (and tempting) to separate the various sub-disciplines into their little worlds. Here’s SEO over here, the big one. Then there’s...
Every time someone enters a query into Google, the search engine applies a complicated equation to discover precisely what the searcher is looking for. All sorts...
Planning and executing an excellent SEO strategy is critical for any digital marketing campaign. However, the effort requires data to tell the story in a way...
Consumer needs and behaviors can change dramatically depending on the current economic climate. However, one thing always remains consistent: They always turn to SEO to help...