Instagram confirms it’s testing a new photo-centric feature called Candid Challenges, which shares similarities with the increasingly popular app BeReal. App researcher Alessandro Paluzzi uncovered Candid...
PPC is one of the most potent ways to reach your target market. However, knowing which approach is best can be challenging with so many changes...
Google Search Console will start reporting on the Core Web Vitals (CWV) scores of specific URLs, in addition to aggregate scores for URL groups. What this...
I’ll give you one guess about the answer to the titular question: Is getting an SEO certification worth it? It’s every SEO pro’s favorite response. That’s...
In this guide, you will learn about alternative text (alt text): what it is, why it is important for SEO, how to use it correctly, and...
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As SEO professionals and marketers, we tend to be obsessed with data. And rightfully so. Good, clean data can tell a story. It gives you insights...
The synergy between paid search (SEM) and natural or organic search (SEO) remains a popular topic due to the many benefits a business can experience from...
You’ve probably heard the term “authority” thrown around a lot when it comes to search engine optimization (SEO). But what does it mean exactly? And if...
Remarketing has become ubiquitous across the web, as users frequently gripe about endless ads chasing them around the web after viewing a product once. Yet, when...