Content marketing has been gaining popularity steadily. More and more companies, e.g., Shopify, Beardbrand, and us too, have succeeded using this type of marketing. If you’re...
Pillar pages are high-level introductions to a topic. They then link to other pages, which are usually more detailed guides about parts of the main topic. Altogether,...
🚨 Call the SEO word police. These days in the SEO world, sometimes it’s more complicated than ever to tell what’s hot and what’s not when...
Why do so many marketers keep asking, “How do social media algorithms work?” Because the algorithms for the major platforms can change quickly. But, marketers should...
The number of online surveys has risen dramatically in the past decade, according to the Pew Research Center. From short social media polls to lengthy feedback...
It’s no secret that content is time-consuming. However, some marketers are so focused on whittling down that time, on cutting corners just to “get something out,”...
So, you’re ready to expand into the land of wheat beer, sausage, and potatoes? I’ve got good news for you! With a large and affluent consumer...
When thinking about optimizing content, your top priority should be search intent. Think about how many times you have typed something into Google that was practically...
Former Google CEO Eric Schmidt shares details about the “brutal” review process employees had to go through when pitching ideas for new products. During a Q&A...
Search engine optimization is complex. Between changes to search algorithms, new keywords, and strategic changes made by competitors, the field is in a constant state of...
