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14 Must-Know Tips For Crawling Millions Of Webpages

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14 Must-Know Tips For Crawling Millions Of Webpages

Crawling enterprise sites has all the complexities of any normal crawl plus several additional factors that need to be considered before beginning the crawl.

The following approaches show how to accomplish a large-scale crawl and achieve the given objectives, whether it’s part of an ongoing checkup or a site audit.

1. Make The Site Ready For Crawling

An important thing to consider before crawling is the website itself.

It’s helpful to fix issues that may slow down a crawl before starting the crawl.

That may sound counterintuitive to fix something before fixing it but when it comes to really big sites, a small problem multiplied by five million becomes a significant problem.

Adam Humphreys, the founder of Making 8 Inc. digital marketing agency, shared a clever solution he uses for identifying what is causing a slow TTFB (time to first byte), a metric that measures how responsive a web server is.

A byte is a unit of data. So the TTFB is the measurement of how long it takes for a single byte of data to be delivered to the browser.

TTFB measures the amount of time between a server receiving a request for a file to the time that the first byte is delivered to the browser, thus providing a measurement of how fast the server is.

A way to measure TTFB is to enter a URL in Google’s PageSpeed Insights tool, which is powered by Google’s Lighthouse measurement technology.

Screenshot from PageSpeed Insights Tool, July 2022

Adam shared: “So a lot of times, Core Web Vitals will flag a slow TTFB for pages that are being audited. To get a truly accurate TTFB reading one can compare the raw text file, just a simple text file with no html, loading up on the server to the actual website.

Throw some Lorem ipsum or something on a text file and upload it then measure the TTFB. The idea is to see server response times in TTFB and then isolate what resources on the site are causing the latency.

More often than not it’s excessive plugins that people love. I refresh both Lighthouse in incognito and web.dev/measure to average out measurements. When I see 30–50 plugins or tons of JavaScript in the source code, it’s almost an immediate problem before even starting any crawling.”

When Adam says he’s refreshing the Lighthouse scores, what he means is that he’s testing the URL multiple times because every test yields a slightly different score (which is due to the fact that the speed at which data is routed through the Internet is constantly changing, just like how the speed of traffic is constantly changing).

So what Adam does is collect multiple TTFB scores and average them to come up with a final score that then tells him how responsive a web server is.

If the server is not responsive, the PageSpeed Insights tool can provide an idea of why the server is not responsive and what needs to be fixed.

2. Ensure Full Access To Server: Whitelist Crawler IP

Firewalls and CDNs (Content Delivery Networks) can block or slow down an IP from crawling a website.

So it’s important to identify all security plugins, server-level intrusion prevention software, and CDNs that may impede a site crawl.

Typical WordPress plugins to add an IP to the whitelist are Sucuri Web Application Firewall (WAF) and Wordfence.

3. Crawl During Off-Peak Hours

Crawling a site should ideally be unintrusive.

Under the best-case scenario, a server should be able to handle being aggressively crawled while also serving web pages to actual site visitors.

But on the other hand, it could be useful to test how well the server responds under load.

This is where real-time analytics or server log access will be useful because you can immediately see how the server crawl may be affecting site visitors, although the pace of crawling and 503  server responses are also a clue that the server is under strain.

If it’s indeed the case that the server is straining to keep up then make note of that response and crawl the site during off-peak hours.

A CDN should in any case mitigate the effects of an aggressive crawl.

4. Are There Server Errors?

The Google Search Console Crawl Stats report should be the first place to research if the server is having trouble serving pages to Googlebot.

Any issues in the Crawl Stats report should have the cause identified and fixed before crawling an enterprise-level website.

Server error logs are a gold mine of data that can reveal a wide range of errors that may affect how well a site is crawled. Of particular importance is being able to debug otherwise invisible PHP errors.

5. Server Memory

Perhaps something that’s not routinely considered for SEO is the amount of RAM (random access memory) that a server has.

RAM is like short-term memory, a place where a server stores information that it’s using in order to serve web pages to site visitors.

A server with insufficient RAM will become slow.

So if a server becomes slow during a crawl or doesn’t seem to be able to cope with a crawling then this could be an SEO problem that affects how well Google is able to crawl and index web pages.

Take a look at how much RAM the server has.

A VPS (virtual private server) may need a minimum of 1GB of RAM.

However, 2GB to 4GB of RAM may be recommended if the website is an online store with high traffic.

More RAM is generally better.

If the server has a sufficient amount of RAM but the server slows down then the problem might be something else, like the software (or a plugin) that’s inefficient and causing excessive memory requirements.

6. Periodically Verify The Crawl Data

Keep an eye out for crawl anomalies as the website is crawled.

Sometimes the crawler may report that the server was unable to respond to a request for a web page, generating something like a 503 Service Unavailable server response message.

So it’s useful to pause the crawl and check out what’s going on that might need fixing in order to proceed with a crawl that provides more useful information.

Sometimes it’s not getting to the end of the crawl that’s the goal.

The crawl itself is an important data point, so don’t feel frustrated that the crawl needs to be paused in order to fix something because the discovery is a good thing.

7. Configure Your Crawler For Scale

Out of the box, a crawler like Screaming Frog may be set up for speed which is probably great for the majority of users. But it’ll need to be adjusted in order for it to crawl a large website with millions of pages.

Screaming Frog uses RAM for its crawl which is great for a normal site but becomes less great for an enterprise-sized website.

Overcoming this shortcoming is easy by adjusting the Storage Setting in Screaming Frog.

This is the menu path for adjusting the storage settings:

Configuration > System > Storage > Database Storage

If possible, it’s highly recommended (but not absolutely required) to use an internal SSD (solid-state drive) hard drive.

Most computers use a standard hard drive with moving parts inside.

An SSD is the most advanced form of hard drive that can transfer data at speeds from 10 to 100 times faster than a regular hard drive.

Using a computer with SSD results will help in achieving an amazingly fast crawl which will be necessary for efficiently downloading millions of web pages.

To ensure an optimal crawl it’s necessary to allocate 4 GB of RAM and no more than 4 GB for a crawl of up to 2 million URLs.

For crawls of up to 5 million URLs, it is recommended that 8 GB of RAM are allocated.

Adam Humphreys shared: “Crawling sites is incredibly resource intensive and requires a lot of memory. A dedicated desktop or renting a server is a much faster method than a laptop.

I once spent almost two weeks waiting for a crawl to complete. I learned from that and got partners to build remote software so I can perform audits anywhere at any time.”

8. Connect To A Fast Internet

If you are crawling from your office then it’s paramount to use the fastest Internet connection possible.

Using the fastest available Internet can mean the difference between a crawl that takes hours to complete to a crawl that takes days.

In general, the fastest available Internet is over an ethernet connection and not over a Wi-Fi connection.

If your Internet access is over Wi-Fi, it’s still possible to get an ethernet connection by moving a laptop or desktop closer to the Wi-Fi router, which contains ethernet connections in the rear.

This seems like one of those “it goes without saying” pieces of advice but it’s easy to overlook because most people use Wi-Fi by default, without really thinking about how much faster it would be to connect the computer straight to the router with an ethernet cord.

9. Cloud Crawling

Another option, particularly for extraordinarily large and complex site crawls of over 5 million web pages, crawling from a server can be the best option.

All normal constraints from a desktop crawl are off when using a cloud server.

Ash Nallawalla, an Enterprise SEO specialist and author, has over 20 years of experience working with some of the world’s biggest enterprise technology firms.

So I asked him about crawling millions of pages.

He responded that he recommends crawling from the cloud for sites with over 5 million URLs.

Ash shared: “Crawling huge websites is best done in the cloud. I do up to 5 million URIs with Screaming Frog on my laptop in database storage mode, but our sites have far more pages, so we run virtual machines in the cloud to crawl them.

Our content is popular with scrapers for competitive data intelligence reasons, more so than copying the articles for their textual content.

We use firewall technology to stop anyone from collecting too many pages at high speed. It is good enough to detect scrapers acting in so-called “human emulation mode.” Therefore, we can only crawl from whitelisted IP addresses and a further layer of authentication.”

Adam Humphreys agreed with the advice to crawl from the cloud.

He said: “Crawling sites is incredibly resource intensive and requires a lot of memory. A dedicated desktop or renting a server is a much faster method than a laptop. I once spent almost two weeks waiting for a crawl to complete.

I learned from that and got partners to build remote software so I can perform audits anywhere at any time from the cloud.”

10. Partial Crawls

A technique for crawling large websites is to divide the site into parts and crawl each part according to sequence so that the result is a sectional view of the website.

Another way to do a partial crawl is to divide the site into parts and crawl on a continual basis so that the snapshot of each section is not only kept up to date but any changes made to the site can be instantly viewed.

So rather than doing a rolling update crawl of the entire site, do a partial crawl of the entire site based on time.

This is an approach that Ash strongly recommends.

Ash explained: “I have a crawl going on all the time. I am running one right now on one product brand. It is configured to stop crawling at the default limit of 5 million URLs.”

When I asked him the reason for a continual crawl he said it was because of issues beyond his control which can happen with businesses of this size where many stakeholders are involved.

Ash said: “For my situation, I have an ongoing crawl to address known issues in a specific area.”

11. Overall Snapshot: Limited Crawls

A way to get a high-level view of what a website looks like is to limit the crawl to just a sample of the site.

This is also useful for competitive intelligence crawls.

For example, on a Your Money Or Your Life project I worked on I crawled about 50,000 pages from a competitor’s website to see what kinds of sites they were linking out to.

I used that data to convince the client that their outbound linking patterns were poor and showed them the high-quality sites their top-ranked competitors were linking to.

So sometimes, a limited crawl can yield enough of a certain kind of data to get an overall idea of the health of the overall site.

12. Crawl For Site Structure Overview

Sometimes one only needs to understand the site structure.

In order to do this faster one can set the crawler to not crawl external links and internal images.

There are other crawler settings that can be un-ticked in order to produce a faster crawl so that the only thing the crawler is focusing on is downloading the URL and the link structure.

13. How To Handle Duplicate Pages And Canonicals

Unless there’s a reason for indexing duplicate pages, it can be useful to set the crawler to ignore URL parameters and other URLs that are duplicates of a canonical URL.

It’s possible to set a crawler to only crawl canonical pages.  But if someone set paginated pages to canonicalize to the first page in the sequence then you’ll never discover this error.

For a similar reason, at least on the initial crawl, one might want to disobey noindex tags in order to identify instances of the noindex directive on pages that should be indexed.

14. See What Google Sees

As you’ve no doubt noticed, there are many different ways to crawl a website consisting of millions of web pages.

A crawl budget is how much resources Google devotes to crawling a website for indexing.

The more webpages are successfully indexed the more pages have the opportunity to rank.

Small sites don’t really have to worry about Google’s crawl budget.

But maximizing Google’s crawl budget is a priority for enterprise websites.

In the previous scenario illustrated above, I advised against respecting noindex tags.

Well for this kind of crawl you will actually want to obey noindex directives because the goal for this kind of crawl is to get a snapshot of the website that tells you how Google sees the entire website itself.

Google Search Console provides lots of information but crawling a website yourself with a user agent disguised as Google may yield useful information that can help improve getting more of the right pages indexed while discovering which pages Google might be wasting the crawl budget on.

For that kind of crawl, it’s important to set the crawler user agent to Googlebot, set the crawler to obey robots.txt, and set the crawler to obey the noindex directive.

That way, if the site is set to not show certain page elements to Googlebot you’ll be able to see a map of the site as Google sees it.

This is a great way to diagnose potential issues such as discovering pages that should be crawled but are getting missed.

For other sites, Google might be finding its way to pages that are useful to users but might be perceived as low quality by Google, like pages with sign-up forms.

Crawling with the Google user agent is useful to understand how Google sees the site and help to maximize the crawl budget.

Beating The Learning Curve

One can crawl enterprise websites and learn how to crawl them the hard way. These fourteen tips should hopefully shave some time off the learning curve and make you more prepared to take on those enterprise-level clients with gigantic websites.


Featured Image: SvetaZi/Shutterstock

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ChatGPT Plus Upgrades Paused; Waitlisted Users Receive Invites

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ChatGPT Plus Upgrades Paused; Waitlisted Users Receive Invites

ChatGPT Plus subscriptions and upgrades remain paused after a surge in demand for new features created outages.

Some users who signed up for the waitlist have received invites to join ChatGPT Plus.

Screenshot from Gmail, December 2023ChatGPT Plus Upgrades Paused; Waitlisted Users Receive Invites

This has resulted in a few shares of the link that is accessible for everyone. For now.

RELATED: GPT Store Set To Launch In 2024 After ‘Unexpected’ Delays

In addition to the invites, signs that more people are getting access to GPTs include an introductory screen popping up on free ChatGPT accounts.

ChatGPT Plus Upgrades Paused; Waitlisted Users Receive InvitesScreenshot from ChatGPT, December 2023ChatGPT Plus Upgrades Paused; Waitlisted Users Receive Invites

Unfortunately, they still aren’t accessible without a Plus subscription.

chatgpt plus subscriptions upgrades paused waitlistScreenshot from ChatGPT, December 2023chatgpt plus subscriptions upgrades paused waitlist

You can sign up for the waitlist by clicking on the option to upgrade in the left sidebar of ChatGPT on a desktop browser.

ChatGPT Plus Upgrades Paused; Waitlisted Users Receive InvitesScreenshot from ChatGPT, December 2023ChatGPT Plus Upgrades Paused; Waitlisted Users Receive Invites

OpenAI also suggests ChatGPT Enterprise for those who need more capabilities, as outlined in the pricing plans below.

ChatGPT Plus Upgrades Paused; Waitlisted Users Receive InvitesScreenshot from OpenAI, December 2023ChatGPT Plus Upgrades Paused; Waitlisted Users Receive Invites

Why Are ChatGPT Plus Subscriptions Paused?

According to a post on X by OpenAI’s CEO Sam Altman, the recent surge in usage following the DevDay developers conference has led to capacity challenges, resulting in the decision to pause ChatGPT Plus signups.

The decision to pause new ChatGPT signups follows a week where OpenAI services – including ChatGPT and the API – experienced a series of outages related to high-demand and DDoS attacks.

Demand for ChatGPT Plus resulted in eBay listings supposedly offering one or more months of the premium subscription.

When Will ChatGPT Plus Subscriptions Resume?

So far, we don’t have any official word on when ChatGPT Plus subscriptions will resume. We know the GPT Store is set to open early next year after recent boardroom drama led to “unexpected delays.”

Therefore, we hope that OpenAI will onboard waitlisted users in time to try out all of the GPTs created by OpenAI and community builders.

What Are GPTs?

GPTs allow users to create one or more personalized ChatGPT experiences based on a specific set of instructions, knowledge files, and actions.

Search marketers with ChatGPT Plus can try GPTs for helpful content assessment and learning SEO.

There are also GPTs for analyzing Google Search Console data.

And GPTs that will let you chat with analytics data from 20 platforms, including Google Ads, GA4, and Facebook.

Google search has indexed hundreds of public GPTs. According to an alleged list of GPT statistics in a GitHub repository, DALL-E, the top GPT from OpenAI, has received 5,620,981 visits since its launch last month. Included in the top 20 GPTs is Canva, with 291,349 views.

 

Weighing The Benefits Of The Pause

Ideally, this means that developers working on building GPTs and using the API should encounter fewer issues (like being unable to save GPT drafts).

But it could also mean a temporary decrease in new users of GPTs since they are only available to Plus subscribers – including the ones I tested for learning about ranking factors and gaining insights on E-E-A-T from Google’s Search Quality Rater Guidelines.

custom gpts for seoScreenshot from ChatGPT, November 2023custom gpts for seo

Featured image: Robert Way/Shutterstock



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The Best Times To Post On Social Media In 2024

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The Best Times To Post On Social Media In 2024

Marketers worldwide know the importance of having a solid social media marketing strategy – and a key part of this is finding the best times to post on social media.

The old adage ‘timing is everything’ holds especially true in the world of social media, where the difference between a post that fades into obscurity and one that goes viral can often be just a matter of when it was shared.

With an always-growing array of social platforms hosting billions of users worldwide, it has never been more challenging to stand above the noise and make your voice heard on social.

To determine the best times to post on social media in 2024, we reviewed original data from leading social media management tools.

It’s important to note that the data from these sources present a variety of findings and suggestions, which underscore the fact that social media is an ever-evolving landscape. The most crucial thing is understanding the behavior of your own target audience.

Let’s dive in.

The Best Times To Post On Social Media

Source Day Of Week Time To Post
Sprout Social Tuesday and Wednesday 9 a.m. – 2 p.m. Local
Hootsuite Monday 12 p.m. EST
CoSchedule Friday, Wednesday, and Monday (in that order) 7 p.m. Local
  • Best times to post on social media: 9 a.m. – 2 p.m.
  • Best days to post on social media: Monday and Wednesday.
  • Worst days to post on social media: Saturday and Sunday.

Determining an ideal time for posting on social media in general is complicated, as each platform is different, with unique users, features, and communities.

When deciding which social media platforms to focus on, you should think carefully about your brand’s target audience and overarching goals.

If you’re looking to reach a network of professionals, LinkedIn might be a good fit; if your brand is hoping to speak to Gen Z consumers, you might consider TikTok or Snapchat.

This explains why – when analyzing data from Sprout Social, Hootsuite, and CoSchedule on the best overall times to post on social media – we can draw some similarities but also see a variety of recommendations.

Weekdays emerge as a clear winner. CoSchedule and Sprout Social both highlight Wednesday as a good day, with Hootsuite and CoSchedule also highlighting Mondays as a strong day for engagement.

The most common time range among the sources is in the morning to mid-afternoon, with CoSchedule providing some very specific suggestions for post-timing.

Both CoSchedule and Sprout Social agree on avoiding Saturdays and Sundays.

The Best Times To Post On Facebook

Source Day Of Week Time To Post
Sprout Social Monday to Thursday 8 a.m. – 1 p.m. Local
Hootsuite Monday and Tuesday 1 p.m. EST
CoSchedule Friday, Wednesday, and Monday (in that order) 9 a.m. Local
  • Best times to post on Facebook: 8 a.m. – 1 p.m.
  • Best days to post on Facebook: Weekdays.
  • Worst day to post on Facebook: Sunday.

Facebook remains the most used social media platform in the world, with the largest advertising market share (16%).

While it’s experienced a shift in user demographics over recent years – now catering to older users – its popularity continues to climb, and its potential as a brand marketing tool cannot be disputed.

Regarding the best times to post on Facebook, all of our sources agree that weekdays are best. Sprout Social, Hootsuite, and CoSchdule all name Monday as a great day to engage on Facebook, along with calling out various other days of the week.

There is a general consensus that Sundays should be avoided.

The sources vary in their suggestions for optimal time slots, but generally speaking, early to mid-morning seems to be the most popular selection.

The Best Times To Post On YouTube

Source Day Of Week Time To Post
SocialPilot Sunday 2-4 p.m. EST
HubSpot Friday and Saturday 6-9 p.m. Local
  • Best times to post on YouTube: 2-4 p.m. on weekdays and 9-11 a.m. on weekends.
  • Best days to post on YouTube: Friday, Saturday, and Sunday.
  • Worst day to post on YouTube: Tuesday.

As the second most visited site in the world and the second most used social platform globally, YouTube offers an unparalleled opportunity for brands and individuals to connect with audiences through video.

And with its continued expansion – by introducing features like YouTube Shorts, initiatives like expanding the ways creators can get paid on the platform, and its increasing popularity as a search engine – the platform shows no signs of slowing.

YouTube is no longer just a video-sharing site; it’s a robust marketing tool that empowers businesses to raise brand awareness and drive meaningful engagement.

Finding recent data on the best times to post on YouTube proved harder than for some other channels, so these recommendations should be taken with a grain of salt.

While HubSpot suggests Friday and Saturday are the strongest days to publish on YouTube, SocialPilot specifically calls out Sunday as the most engaging day – so it’s worth experimenting with all three.

SocialPilot doesn’t specifically name the worst day, but according to HubSpot, you’d be wise to steer clear of Tuesday.

Both sources suggest the afternoon as an effective time for posting during the week. SocialPilot specifies that publishing in the mornings on weekends (9-11 a.m.) is effective, so this is important to bear in mind.

The Best Times To Post On Instagram

Source Day Of Week Time To Post
Sprout Social Tuesday and Wednesday 9 a.m. – 1 p.m. Local
Hootsuite Wednesday 2 p.m. EST
HubSpot Saturday 6-9 p.m. Local
CoSchedule Wednesday, Friday, and Tuesday (in that order)

9 a.m. Local

Later Monday 4 a.m. Local
  • Best times to post on Instagram: 8 a.m. to 1 p.m.
  • Best day to post on Instagram: Wednesday.
  • Worst day to post on Instagram: Sunday.

From its origins as a photo-sharing platform, Instagram has evolved into one of the most popular social media networks in the world – and an indispensable marketing tool.

With billions of users – 90% of whom are following at least one business – Instagram has become a powerful engine for ecommerce, brand awareness, and community-building.

As a leader in the social media space, Instagram constantly provides new formats and features for users to try out – from Reels to Stories, user quizzes and polls, and more.

We consulted a handful of sources to determine the top posting times for Instagram and came away with a mixed bag of answers.

Wednesday appears to take the cake as the most consistently recommended day, with CoSchedule, Sprout Social, and Hootsuite all suggesting it.

Generally, our sources seem to lean towards weekdays as being strongest for Instagram engagement – with the exception of HubSpot, which recommends Saturday.

In terms of timing, the morning to midday hours seem to be your best bet, especially around 8 a.m. through 1 p.m. HubSpot and Later provide times that significantly differ from other sources, which suggests that effectiveness can vary based on audience and content type.

The Best Times To Post On TikTok

Source Day Of Week Time To Post
Sprout Social Tuesday and Wednesday 2-6 p.m. Local
Hootsuite Thursday 10 p.m. EST
SocialPilot Tuesday and Thursday 2 a.m. and 9 a.m. EST
HubSpot Friday 6-9 p.m. Local
  • Best time to post on TikTok: Inconclusive.
  • Best day to post on TikTok: Tuesday.
  • Worst day to post on TikTok: Inconclusive.

While it’s a relative newcomer to the fold, TikTok has quickly become one of the most beloved social platforms worldwide – and is drawing brands in increasing numbers.

With the average user spending nearly 54 minutes on the app daily, it’s hard to beat the hold that TikTok has among audiences. By optimizing your presence there, you can stand to generate some impressive returns on your marketing efforts.

So, what’s the best time to post on TikTok? The jury is out on this one – and it may take extra experimentation on your part to find the sweet spot that engages your audience.

Tuesday seems to rise to the top among the sources we consulted, with Wednesdays and Thursdays also getting recommendations. Generally speaking, it looks like midweek is a good time to test out your TikTok content, but there are plenty of discrepancies in the data.

While HubSpot named Friday as the best day, it also highlighted that Saturdays and Thursdays are strong for B2B brands, and Saturdays and Sundays work well for B2C brands.

Sprout Social found Sunday to be the worst performing day, while Monday and Tuesday are the worst days, according to HubSpot.

We also find a mix of recommended time slots, from early morning to mid-afternoon and also evening being suggested.

The Best Times To Post On Snapchat

Snapchat, the pioneer of ephemeral social media content (and the inspiration behind Instagram Stories), provides unique opportunities to reach younger demographics.

It differs from other platforms in how it works and the type of content that engages there. Snapchat typically centers around showcasing real-time experiences and authentic behind-the-scenes content versus polished marketing content.

This makes Snapchat an advantageous yet often underutilized tool in digital marketing. But it should not be overlooked, especially given that the platform continues to innovate.

While we have seen 10 a.m. – 1 p.m. cited as the best times to post on Snapchat in various secondary sources around the internet, we have found no recent original data to either confirm or refute this.

Given this, we would recommend testing out different times and days based on the behaviors and lifestyles of your target audience and then iterating based on your results (which is what you should be doing across the board, regardless!)

The Best Times To Post On Pinterest

Source Day Of Week Time To Post
Sprout Social Wednesday to Friday 1-3 p.m. Local
HubSpot Friday 3-6 p.m. Local
CoSchedule Sunday, Monday, and Tuesday (in that order)

8 p.m. Local

  • Best times to post on Pinterest: 3-6 p.m.
  • Best day to post on Pinterest: Friday.
  • Worst day to post on Pinterest: Sunday.

Pinterest, once thought of as a simple inspiration board-style site, has today become a crucial player in the world of ecommerce.

Businesses can leverage Pinterest to showcase their products and drive conversions, but also to grow and expand brand awareness and sentiment.

Success on Pinterest can be found through sharing brand-specific imagery, optimizing for mobile, and appealing to your audience’s sense of aspiration and inspiration.

Friday, alongside other weekdays, is consistently mentioned as a strong day among our sources. On the other end, Sunday is commonly named as the least effective day for posting on Pinterest.

When it comes to the most fruitful posting time on the platform, it appears that the late afternoon to early evening, specifically around 3-6 p.m., is optimal for best engagement.

The Best Times To Post On X (Twitter)

Source Day Of Week Time To Post
Sprout Social Tuesday to Thursday 9 a.m. – 2 p.m. Local
Hootsuite Monday and Wednesday 10 a.m. – 1 p.m. EST
CoSchedule Wednesday, Tuesday, and Friday (in that order) 9 a.m. Local
HubSpot Friday and Wednesday (in that order) 9 a.m. to 12 p.m. Local
  • Best times to post on X (Twitter): 9 a.m. to 12 p.m.
  • Best days to post on X (Twitter): Wednesday and Friday.
  • Worst day to post on X (Twitter): Sunday.

X (formerly known as Twitter) has long been a place for marketers to connect and engage with their audience, join trending conversations, and build community.

The real-time nature of X (Twitter) differentiates it from other social platforms and allows for spur-of-the-moment and reactionary marketing moves. And with CEO Elon Musk’s big plans for the app, it’s undoubtedly a space to watch.

When looking for the top days to post among the sources we consulted, Wednesday and Friday are most often mentioned – with Sprout Social specifying Tuesday through Thursday.

Hootsuite nominates Monday and Wednesday as the top days, proving that weekdays reign supreme on X (Twitter).

Like many other platforms, Sunday seems to be the least effective day for post-engagement.

Looking for the best times to post on X (Twitter)?

Late morning, from around 9 a.m. to noon, seems to be the most recommended time – though, as always, this will differ based on your specific audience and the type of content you are sharing.

We always recommend testing and experimenting to see what works for you.

The Best Times To Post On LinkedIn

Source Day Of Week Time To Post
Sprout Social Tuesday to Thursday 10 a.m. – 12 p.m. Local
Hootsuite Monday 4 p.m. EST
CoSchedule Thursday, Tuesday, and Wednesday (in that order) 10 a.m. Local
HubSpot Monday, Wednesday, and Tuesday (in that order) 9 a.m. – 12 p.m. Local
  • Best times to post on LinkedIn: 10 a.m. – 3 p.m.
  • Best days to post on LinkedIn: Tuesday, Wednesday, and Thursday.
  • Worst days to post on LinkedIn: Weekends.

Though first and foremost a platform for professionals, LinkedIn has picked up steam in recent years, becoming a hub of engagement and a frontrunner among social media networks.

It’s also an essential tool for businesses that want to reach business executives and decision-makers, as well as potential candidates.

Done right, LinkedIn content can go a long way in building a public perception of your brand and providing deep value to your target audience.

Digging into the data, we can see that weekdays provide the biggest opportunities for engagement on LinkedIn, which is hardly surprising. Tuesdays through Thursdays are often mentioned as the top days, with Mondays also highlighted by Hootsuite and HubSpot.

All of our sources agree that weekends are less effective for LinkedIn posts.

If you’re searching for the right time, you might try your hand at posting from late morning to mid-afternoon, based on what these sources discovered.

But (and not to sound like a broken record) your results may differ based on your brand, niche, target audience, and content.

What Is The Best Time For You To Post On Social Media?

Finding the best times to post on social media requires a delicate blend of testing, experimentation, and personal analytics.

And it never hurts to start your journey with industry insights like the ones we’ve covered in this article.

By aligning your content strategy with your target audience and trying out different posting strategies – taking into account these recommended time slots – you will be able to determine what works best for you and significantly enhance your social media presence and engagement.

Sources of data, November 2023.

All data above was taken from the sources below.

Each platform conducted its own extensive research, analyzing millions of posts across various social networks to find the times when users are most engaged.

Sources:

  • Sprout Social analyzed nearly 2 billion engagements across 400,000 social profiles.
  • Hootsuite analyzed thousands of social media posts using an audience of 8 million followers. For its Instagram updates, it analyzed over 30,000 posts.
  • CoSchedule analyzed more than 35 million posts from more than 30,000 organizations.
  • SocialPilot studied over 50,000 YouTube accounts and over 50,000 TikTok accounts to compile its data. 
  • Later analyzed over 11 million Instagram posts.
  • HubSpot surveyed over 1,000 global marketers to discern the best times to post on social media. For its Instagram-specific data, it partnered with Mention to analyze over 37 million posts.

More resources: 


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Google Updating Cryptocurrency Advertising Policy For 2024

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Google Updating Cryptocurrency Advertising Policy For 2024

Google published an announcement of upcoming changes to their cryptocurrency advertising policies and advises advertisers to make themselves aware of the changes and prepare to be in compliance with the new requirements.

The upcoming updates are to Google’s Cryptocurrencies and related products policy for the advertisement of Cryptocurrency Coin Trusts. The changes are set to take effect on January 29th, 2024.

Cryptocurrency Coin Trusts are financial products that enable investors to trade shares in trusts holding substantial amounts of digital currency. These trusts provide investors with equity in cryptocurrencies without having direct ownership. They are also an option for creating a more diversified portfolio.

The policy updates by Google that are coming in 2024 aim to describe the scope and requirements for the advertisement of Cryptocurrency Coin Trusts. Advertisers targeting the United States will be able to promote these products and services as long as they abide by specific policies outlined in the updated requirements and that they also obtain certification from Google.

The updated policy changes are not limited to the United States. They will apply globally to all accounts advertising Cryptocurrency Coin Trusts.

Google’s announcement also reminded advertisers of their obligation for compliance to local laws in the areas where the ads are targeted.

Google’s approach for violations of the new policy will be to first give a warning before imposing an account suspension.

Advertisers that fail to comply with the updated policy will receive a warning at least seven days before a potential account suspension. This time period provides advertisers with an opportunity to fix non-compliance issues and to get back into compliance with the revised guidelines.

Advertisers are encouraged to refer to Google’s documentation on “About restricted financial products certification.”

The deadline for the change in policy is January 29th, 2024. Cryptocurrency Coin Trusts advertisers will need to pay close attention to the updated policies in order to ensure compliance.

Read Google’s announcement:

Updates to Cryptocurrencies and related products policy (December 2023)

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