Google recommends using permanent URLs for Black Friday pages rather than creating new URLs for each annual sale. Google shared this advice in a set of...
All forms of marketing play a part in good brand management. Using the same tone of voice throughout your ads and emails, and choosing the same...
How Google handles 307/HSTS redirects is thoroughly explained in the latest ‘Ask Google Webmasters’ video with John Mueller. Specifically, Mueller addresses the following question: “How does...
When you are planning marketing campaigns for your ecommerce website, there are a number of variables to consider, albeit given that every business is different, whichever...
Google’s public Search Liaison, Danny Sullivan, shares more detail about an upcoming change that will improve 7% of global queries. Soon, Google will be able to...
Every so often the SEO community will erupt into an uproar at the publication of a new ranking factors study. The usual cry – “correlation is...
Technical SEO is not easy, but in this article, we will explain what aspects you should pay attention to on a basic level website that even...
Bing announced an enhanced Robots.txt tester tool. The tool fills an important need because getting a robots.txt wrong can result in unexpected SEO outcomes. Producing a...
In a Webmaster Central Office Hours hangout, Google’s John Mueller answered a question about recovering from a core algorithm update. Mueller explained what a core update...
Google’s Martin Splitt, and Glenn Gabe of G-Squared Interactive, get together to discuss the most common questions SEOs ask about site migrations. Here’s a quick recap...