Google + HubSpot. Is it a thing? This week, a flurry of news came down about Google’s consideration of purchasing HubSpot. The prospect dismayed some. It...
Customer data is extremely valuable for many reasons, and one of the biggest is to make your marketing more effective. Customer data can act as the...
Ever since the launch of Performance Max (also sometimes called PMax) campaigns in 2021, Google has continuously doubled and tripled down on the new campaign type....
PPC is an industry awash with metrics, many of which are less important than others. One which you cannot afford to ignore is Share of Voice....
Google’s John Mueller answered a question on Reddit about why people don’t use hyphens with domains and if there was something to be concerned about that...
Trump Media & Technology Group Corp (TMGT) shares plummeted after the entity filed to the U.S. Securities and Exchange Commission (SEC) to issue 21 million shares....
You know it’s emotions, not logical reasoning, that drives decisions, right? By evoking a particular emotion in consumers, you encourage them to take a desired action....
Geotargeting has been around for well over a decade, but its recent developments have made it a game-changer in helping marketers reach the right audience and...
Google’s Danny Sullivan disputed the assertions made in a Reddit discussion that Google is showing a preference for Reddit in the search results. But a Redditor’s...
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