Pro-Kashmir social media posts by KFC, Hyundai and other global brands have sparked uproar in India – Copyright AFP Manjunath Kiran Pro-Kashmir social media posts by...
Although brands have been leveraging social media to market their products and services for over two decades, there have been major shifts in marketing practices over...
Restaurant chain Denny’s has taken the opportunity to feature student athletes in an effort to continue to make an impact with younger diners while keeping momentum...
Now more than ever, small and big businesses place a huge amount of effort into their social media presence. Out of 17 social media platforms, 6...
The start of the new year is an exciting time for marketers to re-evaluate their social media marketing strategies and take advantage of new opportunities as...
Consumer expectations are rising, as is the importance of shared brand values, according to the latest data from market research provider Qualtrics. To glean some insight...
Video marketing is thriving. Industry thought leaders predict video to take an even firmer stance in the years to come, as people don’t want to read...
Small businesses all over the world understand that social media is here to stay. You need to look at the social media demographics across platforms to...
Connected TV is giving social media marketers a new channel to consider as big names like Facebook and TikTok are now appearing in apps on smart...
Life can get crazy… Holidays, trips, family and personal life: There are lots of things that may stand in your way to being consistent with your...